---
title: "Totara: search popularity and Share of Search in New Zealand"
description: "Totara is a learning management system used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/totara"
publisher: "Brandwave"
---

# Totara: search popularity and Share of Search in New Zealand

Totara is a learning management system used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Totara
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among learning management systems**: 5.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Learning management systems | 2 | 5.6% | 3K |

- [Learning management systems](/demand/nz/categories/nz-learning-management-systems)

## How has branded search demand for Totara changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Totara in New Zealand fell from 4.6K to 3K.
- Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand decreased from 9.9% to 5.6%.
- Across the 11 months ending August 2026, Totara’s estimated Share of Search among learning management systems in New Zealand peaked at 25.9% in December 2025 and was lowest at 5.6% in August 2026.

## How did search popularity change for New Zealand learning management systems in August 2026?

- Estimated monthly branded searches for Canvas LMS in New Zealand rose 162.5% over 11 measured months, from 240 to 630 in August 2026.
- Estimated monthly branded searches for Moodle in New Zealand rose 22.4% over 11 measured months, from 41.1K to 50.3K in August 2026.
- Estimated monthly branded searches for Docebo in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
- Estimated monthly branded searches for Totara in New Zealand fell 34% over 11 measured months, from 4.6K to 3K in August 2026.
- Estimated monthly branded searches for TalentLMS in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Learning management systems | 4.6K | 9.9% | 2 |
| Nov 2025 | Learning management systems | 3.8K | 11.9% | 2 |
| Dec 2025 | Learning management systems | 2.5K | 25.9% | 2 |
| Jan 2026 | Learning management systems | 3K | 25.4% | 2 |
| Feb 2026 | Learning management systems | 3.8K | 9.9% | 2 |
| Mar 2026 | Learning management systems | 4.6K | 5.7% | 2 |
| Apr 2026 | Learning management systems | 3K | 6.7% | 2 |
| May 2026 | Learning management systems | 3.8K | 6.8% | 2 |
| Jun 2026 | Learning management systems | 3K | 5.6% | 2 |
| Jul 2026 | Learning management systems | 2.5K | 5.7% | 2 |
| Aug 2026 | Learning management systems | 3K | 5.6% | 2 |
| Sep 2026 | Learning management systems | — | — | — |

## How is Totara measured?

Brandwave collects information about searches that people make online using Totara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “totara elearning”
- “totara learn”
- “totara learning management system”
- “totara lms”

## Which learning management systems compete with Totara?

- [Moodle](/demand/nz/brands/moodle): Head-to-head: /demand/nz/compare/moodle-vs-totara
- [Canvas LMS](/demand/nz/brands/canvas-lms): Head-to-head: /demand/nz/compare/canvas-lms-vs-totara
- [TalentLMS](/demand/nz/brands/talentlms): Head-to-head: /demand/nz/compare/talentlms-vs-totara
- [Docebo](/demand/nz/brands/docebo): Head-to-head: /demand/nz/compare/docebo-vs-totara
- [Blackboard](/demand/nz/brands/blackboard): Head-to-head: /demand/nz/compare/blackboard-vs-totara

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Totara: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/totara

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/totara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.