--- title: "Torq: search popularity in New Zealand" description: "Torq makes surfboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/torq-surfboards" publisher: "Brandwave" --- # Torq: search popularity in New Zealand Torq makes surfboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Torq - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among surfboard brands**: 20.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surfboard brands | 4 | 20.8% | 110 | - [Surfboard brands](/demand/nz/categories/nz-surfboard-brands) ## Top surfboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Torq was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Torq is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JS Industries | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Firewire | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ocean & Earth | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Torq | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pyzel | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about surfboard brands - Asked ChatGPT "Which surfboard brand should I buy in New Zealand?": 1. Ocean & Earth, 2. Torq, 3. JS Industries - Asked ChatGPT "What are the best surfboard brands in New Zealand?": 1. Firewire, 2. JS Industries, 3. Torq - Asked ChatGPT "What's the best surfboard brand in New Zealand for a beginner surfer?": 1. Ocean & Earth, 2. Torq - Searched Google, AI Overview "surfboard brands": 1. Firewire, 2. Pyzel, 3. JS Industries - Searched Google, AI Overview "surfboard nz": 1. JS Industries, 2. Pyzel, 3. Torq Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Torq changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Torq in New Zealand held steady at 110. - Across the 12 months ending September 2026, Torq’s share of searches among surfboard brands in New Zealand peaked at 30.1% in November 2025 and was lowest at 6.1% in May 2026. ## How did search popularity change for New Zealand surfboard brands in September 2026? - In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%. - In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%. - In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%. - In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%. - Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surfboard brands | 110 | 20.4% | 4 | | Nov 2025 | Surfboard brands | 220 | 30.1% | 1 | | Dec 2025 | Surfboard brands | 200 | 26.3% | 2 | | Jan 2026 | Surfboard brands | 260 | 27.7% | 3 | | Feb 2026 | Surfboard brands | 170 | 20.2% | 3 | | Mar 2026 | Surfboard brands | 130 | 13.3% | 4 | | Apr 2026 | Surfboard brands | 110 | 11.3% | 4 | | May 2026 | Surfboard brands | 60 | 6.1% | 4 | | Jun 2026 | Surfboard brands | 80 | 10.8% | 4 | | Jul 2026 | Surfboard brands | 80 | 13.6% | 4 | | Aug 2026 | Surfboard brands | 60 | 10.3% | 4 | | Sep 2026 | Surfboard brands | 110 | 20.8% | 4 | ## How are Torq’s branded searches counted? Brandwave collects information about searches that people make online using Torq’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “torq surfboard” - “torq surfboards” ## Which surfboard brands compete with Torq? - [Pyzel](/demand/nz/brands/pyzel): Head-to-head: /demand/nz/compare/pyzel-vs-torq-surfboards - [Firewire](/demand/nz/brands/firewire-surfboards): Head-to-head: /demand/nz/compare/firewire-surfboards-vs-torq-surfboards - [JS Industries](/demand/nz/brands/js-industries): Head-to-head: /demand/nz/compare/js-industries-vs-torq-surfboards - [Ocean & Earth](/demand/nz/brands/ocean-and-earth): Head-to-head: /demand/nz/compare/ocean-and-earth-vs-torq-surfboards ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Torq: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/torq-surfboards This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/torq-surfboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.