--- title: "TOPdesk: search popularity in New Zealand" description: "TOPdesk provides tools and services to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/topdesk" publisher: "Brandwave" --- # TOPdesk: search popularity in New Zealand TOPdesk provides tools and services to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TOPdesk - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among IT service management platforms**: 0.47% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT service management platforms | 7 | 0.47% | 10 | - [IT service management platforms](/demand/nz/categories/nz-it-service-management-platforms) ## Top IT service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TOPdesk did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceNow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HaloITSM | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SysAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TOPdesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT service management platforms - Asked ChatGPT "Which IT service management platform should I use in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Asked ChatGPT "What are the best IT service management platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM - Asked ChatGPT "What's the best IT service management platform in New Zealand for a service desk?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "best service desk software": 1. Freshservice, 2. Jira Service Management, 3. HaloITSM, 4. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "it support ticketing": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice Not named in any answer: SysAid and TOPdesk. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for TOPdesk changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TOPdesk in New Zealand held steady at 10. - Across the 12 months ending September 2026, TOPdesk’s share of searches among IT service management platforms in New Zealand held steady, from 0.48% to 0.47%. ## How did search popularity change for New Zealand IT service management platforms in September 2026? - In September 2026, HaloITSM gained share of searches among IT service management platforms in New Zealand, from 1.5% to 2.4%. - In September 2026, ServiceNow lost share of searches among IT service management platforms in New Zealand, from 80.9% to 79.7%. - Freshservice’s share of searches among IT service management platforms in New Zealand has gained ground for 3 months in a row, from 4.6% to 7.5% in September 2026. - Estimated monthly branded searches for SysAid in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT service management platforms | 10 | 0.48% | 7 | | Nov 2025 | IT service management platforms | 20 | 0.97% | 7 | | Dec 2025 | IT service management platforms | 10 | 0.57% | 7 | | Jan 2026 | IT service management platforms | 20 | 1% | 6 | | Feb 2026 | IT service management platforms | 20 | 0.9% | 7 | | Mar 2026 | IT service management platforms | 10 | 0.36% | 7 | | Apr 2026 | IT service management platforms | 10 | 0.37% | 7 | | May 2026 | IT service management platforms | 10 | 0.27% | 7 | | Jun 2026 | IT service management platforms | 10 | 0.29% | 7 | | Jul 2026 | IT service management platforms | 10 | 0.36% | 7 | | Aug 2026 | IT service management platforms | 20 | 0.74% | 7 | | Sep 2026 | IT service management platforms | 10 | 0.47% | 7 | ## How are TOPdesk’s branded searches counted? Brandwave collects information about searches that people make online using TOPdesk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “topdesk” ## Which IT service management platforms compete with TOPdesk? - [ServiceNow](/demand/nz/brands/servicenow) - [Jira Service Management](/demand/nz/brands/jira-service-management): Head-to-head: /demand/nz/compare/jira-service-management-vs-topdesk - [Freshservice](/demand/nz/brands/freshservice): Head-to-head: /demand/nz/compare/freshservice-vs-topdesk - [HaloITSM](/demand/nz/brands/haloitsm): Head-to-head: /demand/nz/compare/haloitsm-vs-topdesk - [ManageEngine ServiceDesk Plus](/demand/nz/brands/manageengine-servicedesk-plus): Head-to-head: /demand/nz/compare/manageengine-servicedesk-plus-vs-topdesk - [SysAid](/demand/nz/brands/sysaid): Head-to-head: /demand/nz/compare/sysaid-vs-topdesk ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TOPdesk: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/topdesk This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/topdesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.