---
title: "Topdeck: search popularity and Share of Search in New Zealand"
description: "Topdeck runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/topdeck"
publisher: "Brandwave"
---

# Topdeck: search popularity and Share of Search in New Zealand

Topdeck runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Topdeck
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tour operators**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tour operators | 6 | 2.9% | 1K |

- [Tour operators](/demand/nz/categories/nz-tour-operators)

## How has branded search demand for Topdeck changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Topdeck in New Zealand fell from 1.4K to 1K.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand decreased from 4% to 2.9%.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand peaked at 4% in October 2025 and was lowest at 2.6% in March 2026.
- Across the 11 months ending August 2026, Topdeck rose from 7th to 6th among tour operators in New Zealand.

## How did search popularity change for New Zealand tour operators in August 2026?

- In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
- In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.
- In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
- In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
- In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.
- Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tour operators | 1.4K | 4% | 7 |
| Nov 2025 | Tour operators | 1.3K | 3.5% | 7 |
| Dec 2025 | Tour operators | 1K | 2.7% | 7 |
| Jan 2026 | Tour operators | 1.6K | 3.5% | 6 |
| Feb 2026 | Tour operators | 1.3K | 3.5% | 7 |
| Mar 2026 | Tour operators | 920 | 2.6% | 7 |
| Apr 2026 | Tour operators | 1K | 3.1% | 8 |
| May 2026 | Tour operators | 1K | 2.9% | 6 |
| Jun 2026 | Tour operators | 1K | 3.1% | 6 |
| Jul 2026 | Tour operators | 920 | 2.9% | 6 |
| Aug 2026 | Tour operators | 1K | 2.9% | 6 |
| Sep 2026 | Tour operators | — | — | — |

## How is Topdeck measured?

Brandwave collects information about searches that people make online using Topdeck’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “topdeck”
- “topdeck near me”
- “topdeck new zealand”
- “topdeck nz”
- “topdeck trip”

## Which tour operators compete with Topdeck?

- [Flying Kiwi](/demand/nz/brands/flying-kiwi)
- [Contiki](/demand/nz/brands/contiki)
- [RealNZ](/demand/nz/brands/realnz): Head-to-head: /demand/nz/compare/realnz-vs-topdeck
- [Intrepid Travel](/demand/nz/brands/intrepid-travel): Head-to-head: /demand/nz/compare/intrepid-travel-vs-topdeck
- [G Adventures](/demand/nz/brands/g-adventures): Head-to-head: /demand/nz/compare/g-adventures-vs-topdeck
- [Kiwi Experience](/demand/nz/brands/kiwi-experience): Head-to-head: /demand/nz/compare/kiwi-experience-vs-topdeck
- [Haka Tours](/demand/nz/brands/haka-tours): Head-to-head: /demand/nz/compare/haka-tours-vs-topdeck
- [Stray](/demand/nz/brands/stray)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Topdeck: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/topdeck

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/topdeck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.