---
title: "TopCashback: search popularity and Share of Search in New Zealand"
description: "TopCashback is a cashback site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/topcashback"
publisher: "Brandwave"
---

# TopCashback: search popularity and Share of Search in New Zealand

TopCashback is a cashback site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TopCashback
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cashback sites**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cashback sites | 2 | 4.2% | 320 |

- [Cashback sites](/demand/nz/categories/nz-cashback-sites)

## How has branded search demand for TopCashback changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TopCashback in New Zealand rose from 280 to 320.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand increased from 3.7% to 4.2%.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand peaked at 7% in February 2026 and was lowest at 2.8% in July 2026.

## How did search popularity change for New Zealand cashback sites in August 2026?

- In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%.
- In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
- In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.
- Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cashback sites | 280 | 3.7% | 2 |
| Nov 2025 | Cashback sites | 390 | 3.6% | 2 |
| Dec 2025 | Cashback sites | 380 | 5.9% | 2 |
| Jan 2026 | Cashback sites | 390 | 6% | 2 |
| Feb 2026 | Cashback sites | 370 | 7% | 2 |
| Mar 2026 | Cashback sites | 390 | 5.9% | 2 |
| Apr 2026 | Cashback sites | 240 | 4.4% | 2 |
| May 2026 | Cashback sites | 260 | 3.9% | 2 |
| Jun 2026 | Cashback sites | 230 | 3% | 2 |
| Jul 2026 | Cashback sites | 210 | 2.8% | 2 |
| Aug 2026 | Cashback sites | 320 | 4.2% | 2 |
| Sep 2026 | Cashback sites | — | — | — |

## How is TopCashback measured?

Brandwave collects information about searches that people make online using TopCashback’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “topcashback”
- “topcashback cash back”
- “topcashback cashback”
- “topcashback com”
- “topcashback nz”
- “topcashback rewards”
- “topcashback uk”

## Which cashback sites compete with TopCashback?

- [ShopBack](/demand/nz/brands/shopback): Head-to-head: /demand/nz/compare/shopback-vs-topcashback
- [Kiwiwallet](/demand/nz/brands/kiwiwallet): Head-to-head: /demand/nz/compare/kiwiwallet-vs-topcashback
- [Rakuten](/demand/nz/brands/rakuten): Head-to-head: /demand/nz/compare/rakuten-vs-topcashback

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TopCashback: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/topcashback

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/topcashback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.