---
title: "Toops: search popularity and Share of Search in New Zealand"
description: "Toops is a wholesale food supplier in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/toops"
publisher: "Brandwave"
---

# Toops: search popularity and Share of Search in New Zealand

Toops is a wholesale food supplier in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toops
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wholesale and cash and carry stores**: 0.15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wholesale and cash and carry stores | 6 | 0.15% | 290 |

- [Wholesale and cash and carry stores](/demand/nz/categories/nz-wholesale-food-suppliers)

## How has branded search demand for Toops changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Toops in New Zealand held steady, from 280 to 290.
- Across the 11 months ending August 2026, Toops’ estimated Share of Search among wholesale and cash and carry stores in New Zealand held steady, from 0.14% to 0.15%.

## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

- In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
- Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
- Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wholesale and cash and carry stores | 280 | 0.14% | 6 |
| Nov 2025 | Wholesale and cash and carry stores | 250 | 0.11% | 6 |
| Dec 2025 | Wholesale and cash and carry stores | 220 | 0.1% | 6 |
| Jan 2026 | Wholesale and cash and carry stores | 240 | 0.13% | 6 |
| Feb 2026 | Wholesale and cash and carry stores | 210 | 0.12% | 6 |
| Mar 2026 | Wholesale and cash and carry stores | 250 | 0.12% | 6 |
| Apr 2026 | Wholesale and cash and carry stores | 220 | 0.1% | 6 |
| May 2026 | Wholesale and cash and carry stores | 190 | 0.09% | 6 |
| Jun 2026 | Wholesale and cash and carry stores | 200 | 0.11% | 6 |
| Jul 2026 | Wholesale and cash and carry stores | 230 | 0.11% | 6 |
| Aug 2026 | Wholesale and cash and carry stores | 290 | 0.15% | 6 |
| Sep 2026 | Wholesale and cash and carry stores | — | — | — |

## How is Toops measured?

Brandwave collects information about searches that people make online using Toops’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toops”
- “toops co nz”
- “toops near me”
- “toops nz”
- “toops online”
- “toops wholesale”

## Which wholesale and cash and carry stores compete with Toops?

- [Costco](/demand/nz/brands/costco): Head-to-head: /demand/nz/compare/costco-vs-toops
- [Gilmours](/demand/nz/brands/gilmours): Head-to-head: /demand/nz/compare/gilmours-vs-toops
- [Bidfood](/demand/nz/brands/bidfood): Head-to-head: /demand/nz/compare/bidfood-vs-toops
- [Service Foods](/demand/nz/brands/service-foods): Head-to-head: /demand/nz/compare/service-foods-vs-toops
- [Trents](/demand/nz/brands/trents): Head-to-head: /demand/nz/compare/toops-vs-trents

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toops: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/toops

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/toops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.