--- title: "ToolPRO: search popularity in New Zealand" description: "ToolPRO is a ratchet spanners brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/toolpro" publisher: "Brandwave" --- # ToolPRO: search popularity in New Zealand ToolPRO is a ratchet spanners brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ToolPRO - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among ratchet spanners brands**: 28.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ratchet spanners brands | 2 | 28.3% | 880 | - [Ratchet spanners brands](/demand/nz/categories/nz-ratchet-spanners-brands) ## Top ratchet spanners brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ToolPRO appeared in all four answers. ToolPRO is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kincrome | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | GearWrench | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | ToolPRO | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Bahco | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Milwaukee | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ratchet spanners brands - Asked ChatGPT "Which ratchet spanner brand should I buy in New Zealand?": 1. ToolPRO, 2. Kincrome, 3. Bahco, 4. Milwaukee, 5. GearWrench - Asked ChatGPT "What are the best ratchet spanner brands in New Zealand?": 1. GearWrench, 2. Bahco, 3. Kincrome, 4. ToolPRO - Asked ChatGPT "What's the best ratchet spanner brand in New Zealand for home repairs?": 1. GearWrench, 2. Kincrome, 3. Bahco, 4. ToolPRO - Searched Google, AI Overview "spanner set nz": 1. ToolPRO, 2. Kincrome, 3. GearWrench Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ToolPRO changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ToolPRO in New Zealand held steady at 880. - Across the 12 months ending September 2026, ToolPRO’s share of searches among ratchet spanners brands in New Zealand decreased from 30% to 28.3%. - Across the 12 months ending September 2026, ToolPRO’s share of searches among ratchet spanners brands in New Zealand peaked at 34.6% in April 2026 and was lowest at 28.3% in September 2026. ## How did search popularity change for New Zealand ratchet spanners brands in September 2026? - In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%. - In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%. - Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026. - Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ratchet spanners brands | 880 | 30% | 2 | | Nov 2025 | Ratchet spanners brands | 880 | 31.5% | 2 | | Dec 2025 | Ratchet spanners brands | 1K | 32.6% | 2 | | Jan 2026 | Ratchet spanners brands | 880 | 33.2% | 2 | | Feb 2026 | Ratchet spanners brands | 720 | 30.9% | 2 | | Mar 2026 | Ratchet spanners brands | 880 | 34.1% | 2 | | Apr 2026 | Ratchet spanners brands | 880 | 34.6% | 2 | | May 2026 | Ratchet spanners brands | 1K | 32.5% | 2 | | Jun 2026 | Ratchet spanners brands | 1K | 31.8% | 2 | | Jul 2026 | Ratchet spanners brands | 880 | 29.3% | 2 | | Aug 2026 | Ratchet spanners brands | 1K | 31.3% | 2 | | Sep 2026 | Ratchet spanners brands | 880 | 28.3% | 2 | ## How are ToolPRO’s branded searches counted? Brandwave collects information about searches that people make online using ToolPRO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toolpro” ## Which ratchet spanners brands compete with ToolPRO? - [Kincrome](/demand/nz/brands/kincrome): Head-to-head: /demand/nz/compare/kincrome-vs-toolpro - [Bahco](/demand/nz/brands/bahco): Head-to-head: /demand/nz/compare/bahco-vs-toolpro - [GearWrench](/demand/nz/brands/gearwrench): Head-to-head: /demand/nz/compare/gearwrench-vs-toolpro - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-toolpro ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ToolPRO: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/toolpro This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/toolpro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.