--- title: "Tony's Chocolonely: search popularity in New Zealand" description: "A Dutch chocolate brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tonys-chocolonely" publisher: "Brandwave" --- # Tony's Chocolonely: search popularity in New Zealand A Dutch chocolate brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tony's Chocolonely - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among chocolate bar brands**: 0.95% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chocolate bar brands | 6 | 0.95% | 320 | - [Chocolate bar brands](/demand/nz/categories/nz-chocolate-bar-brands) ## Top chocolate bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tony's Chocolonely is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Whittaker's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wellington Chocolate Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ocho | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tony's Chocolonely | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lindt | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate bar brands - Asked ChatGPT "Which chocolate bar brand should I go to in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho - Asked ChatGPT "What are the best chocolate bar brands in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Lindt, 5. Tony's Chocolonely - Asked ChatGPT "What's the best chocolate bar brand in New Zealand for an everyday treat?": 1. Whittaker's, 2. Tony's Chocolonely - Searched Google, AI Overview "milk chocolate bar": 1. Whittaker's - Searched Google, AI Overview "chocolate bars nz": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho Not named in any answer: Ferrero Rocher. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Tony's Chocolonely changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tony's Chocolonely in New Zealand rose from 70 to 320. - Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand increased from 0.21% to 0.95%. - Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand peaked at 1.3% in May 2026 and was lowest at 0.07% in December 2025. ## How did search popularity change for New Zealand chocolate bar brands in September 2026? - In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches. - In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%. - In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%. - In September 2026, Ocho lost share of searches among chocolate bar brands in New Zealand, from 2.6% to 2.1%. - Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026. - Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.3% over 12 measured months, from 4.7K to 5.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chocolate bar brands | 70 | 0.21% | 6 | | Nov 2025 | Chocolate bar brands | 50 | 0.13% | 6 | | Dec 2025 | Chocolate bar brands | 40 | 0.07% | 6 | | Jan 2026 | Chocolate bar brands | 30 | 0.1% | 6 | | Feb 2026 | Chocolate bar brands | 70 | 0.2% | 6 | | Mar 2026 | Chocolate bar brands | 170 | 0.44% | 6 | | Apr 2026 | Chocolate bar brands | 170 | 0.49% | 6 | | May 2026 | Chocolate bar brands | 390 | 1.3% | 6 | | Jun 2026 | Chocolate bar brands | 260 | 0.94% | 6 | | Jul 2026 | Chocolate bar brands | 140 | 0.38% | 6 | | Aug 2026 | Chocolate bar brands | 260 | 0.78% | 6 | | Sep 2026 | Chocolate bar brands | 320 | 0.95% | 6 | ## How are Tony's Chocolonely’s branded searches counted? Brandwave collects information about searches that people make online using Tony's Chocolonely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tonys chocolonely” ## Which chocolate bar brands compete with Tony's Chocolonely? - [Whittaker's](/demand/nz/brands/whittakers): Head-to-head: /demand/nz/compare/tonys-chocolonely-vs-whittakers - [Wellington Chocolate Factory](/demand/nz/brands/wellington-chocolate-factory): Head-to-head: /demand/nz/compare/tonys-chocolonely-vs-wellington-chocolate-factory - [Lindt](/demand/nz/brands/lindt): Head-to-head: /demand/nz/compare/lindt-vs-tonys-chocolonely - [Ferrero Rocher](/demand/nz/brands/ferrero-rocher): Head-to-head: /demand/nz/compare/ferrero-rocher-vs-tonys-chocolonely - [Ocho](/demand/nz/brands/ocho): Head-to-head: /demand/nz/compare/ocho-vs-tonys-chocolonely ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tony's Chocolonely: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tonys-chocolonely This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tonys-chocolonely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.