---
title: "Tong & Peryer: search popularity and Share of Search in New Zealand"
description: "Tong & Peryer provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tong-peryer"
publisher: "Brandwave"
---

# Tong & Peryer: search popularity and Share of Search in New Zealand

Tong & Peryer provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tong & Peryer
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings funeral directors**: 13.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings funeral directors | 2 | 13.9% | 270 |

- [Hastings funeral directors](/demand/nz/categories/nz-hastings-funeral-directors)

## How has branded search demand for Tong & Peryer changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tong & Peryer in New Zealand held steady at 270.
- Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 18.7% in June 2026 and was lowest at 7.9% in January 2026.

## How did search popularity change for New Zealand hastings funeral directors in August 2026?

- In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
- In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
- In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings funeral directors | 270 | 13.7% | 2 |
| Nov 2025 | Hastings funeral directors | 210 | 13.3% | 2 |
| Dec 2025 | Hastings funeral directors | 270 | 15.3% | 2 |
| Jan 2026 | Hastings funeral directors | 170 | 7.9% | 2 |
| Feb 2026 | Hastings funeral directors | 190 | 12.7% | 2 |
| Mar 2026 | Hastings funeral directors | 140 | 8.4% | 2 |
| Apr 2026 | Hastings funeral directors | 230 | 12.1% | 2 |
| May 2026 | Hastings funeral directors | 370 | 17.7% | 2 |
| Jun 2026 | Hastings funeral directors | 350 | 18.7% | 2 |
| Jul 2026 | Hastings funeral directors | 390 | 16.6% | 2 |
| Aug 2026 | Hastings funeral directors | 270 | 13.9% | 2 |
| Sep 2026 | Hastings funeral directors | — | — | — |

## How is Tong & Peryer measured?

Brandwave collects information about searches that people make online using Tong & Peryer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tong & peryer”
- “tong & peryer funeral directors”
- “tong and peryer”
- “tong and peryer hastings”

## Which hastings funeral directors compete with Tong & Peryer?

- [Beth Shan](/demand/nz/brands/beth-shan): Head-to-head: /demand/nz/compare/beth-shan-vs-tong-peryer
- [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son): Head-to-head: /demand/nz/compare/terry-longley-and-son-vs-tong-peryer
- [Gentle Touch Funeral Services](/demand/nz/brands/gentle-touch-funeral-services): Head-to-head: /demand/nz/compare/gentle-touch-funeral-services-vs-tong-peryer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tong & Peryer: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tong-peryer

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tong-peryer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.