--- title: "Tompkins Wake: search popularity and Share of Search in New Zealand" description: "A New Zealand law firm with offices in Hamilton, Auckland, Tauranga, and Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tompkins-wake" publisher: "Brandwave" --- # Tompkins Wake: search popularity and Share of Search in New Zealand A New Zealand law firm with offices in Hamilton, Auckland, Tauranga, and Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tompkins Wake - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among national and regional law firms**: 13.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | national and regional law firms | 3 | 13.7% | 3.1K | - [New Zealand national and regional law firms](/demand/nz/categories/nz-national-and-regional-law-firms) ## How has branded search demand for Tompkins Wake changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tompkins Wake in New Zealand rose from 2.9K to 3.1K. - Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand decreased from 14.4% to 13.7%. - Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand peaked at 15.9% in December 2025 and was lowest at 11.7% in March 2026. ## How did search popularity change for New Zealand national and regional law firms in August 2026? - In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.8%. - In August 2026, Duncan Cotterill gained estimated Share of Search among national and regional law firms in New Zealand, from 23.9% to 26.2%. - In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.3% to 13.1%. - In August 2026, Wynn Williams lost estimated Share of Search among national and regional law firms in New Zealand, from 10.8% to 9.9%. - In August 2026, Cooney Lees Morgan lost estimated Share of Search among national and regional law firms in New Zealand, from 6.3% to 5.7%. - Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand has lost ground for 3 months in a row, from 5% to 3.8% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | national and regional law firms | 2.9K | 14.4% | 3 | | Nov 2025 | national and regional law firms | 2.9K | 13.6% | 3 | | Dec 2025 | national and regional law firms | 2.7K | 15.9% | 2 | | Jan 2026 | national and regional law firms | 2.3K | 13.5% | 2 | | Feb 2026 | national and regional law firms | 3.3K | 14.8% | 2 | | Mar 2026 | national and regional law firms | 4.5K | 11.7% | 5 | | Apr 2026 | national and regional law firms | 2.7K | 12.1% | 4 | | May 2026 | national and regional law firms | 3.2K | 13.8% | 3 | | Jun 2026 | national and regional law firms | 2.9K | 13.6% | 3 | | Jul 2026 | national and regional law firms | 2.8K | 13.5% | 4 | | Aug 2026 | national and regional law firms | 3.1K | 13.7% | 3 | | Sep 2026 | national and regional law firms | — | — | — | ## How is Tompkins Wake measured? Brandwave collects information about searches that people make online using Tompkins Wake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Tompkins Wake” - “tompkins wake auckland” - “tompkins wake hamilton” - “tompkins wake lawyers” - “tompkins wake rotorua” - “tompkins wake tauranga” ## Which national and regional law firms compete with Tompkins Wake? - [Duncan Cotterill](/demand/nz/brands/duncan-cotterill): Head-to-head: /demand/nz/compare/duncan-cotterill-vs-tompkins-wake - [Lane Neave](/demand/nz/brands/lane-neave): Head-to-head: /demand/nz/compare/lane-neave-vs-tompkins-wake - [Anderson Lloyd](/demand/nz/brands/anderson-lloyd): Head-to-head: /demand/nz/compare/anderson-lloyd-vs-tompkins-wake - [Wynn Williams](/demand/nz/brands/wynn-williams): Head-to-head: /demand/nz/compare/tompkins-wake-vs-wynn-williams - [Holland Beckett](/demand/nz/brands/holland-beckett): Head-to-head: /demand/nz/compare/holland-beckett-vs-tompkins-wake - [Cooney Lees Morgan](/demand/nz/brands/cooney-lees-morgan) - [Hesketh Henry](/demand/nz/brands/hesketh-henry) - [Greenwood Roche](/demand/nz/brands/greenwood-roche) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tompkins Wake: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tompkins-wake This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tompkins-wake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.