--- title: "Tommy Hilfiger: search popularity and Share of Search in New Zealand" description: "Tommy Hilfiger is a premium fashion brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tommy-hilfiger" publisher: "Brandwave" --- # Tommy Hilfiger: search popularity and Share of Search in New Zealand Tommy Hilfiger is a premium fashion brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tommy Hilfiger - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among premium fashion brands**: 23.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Premium fashion brands | 2 | 23.9% | 24.4K | - [Premium fashion brands](/demand/nz/categories/nz-premium-fashion-brands) ## How has branded search demand for Tommy Hilfiger changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tommy Hilfiger in New Zealand fell from 27.6K to 24.4K. - Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand decreased from 28.6% to 23.9%. - Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 22.5% in February 2026. ## How did search popularity change for New Zealand premium fashion brands in August 2026? - In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%. - In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%. - In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%. - In August 2026, Lacoste gained estimated Share of Search among premium fashion brands in New Zealand, from 4.8% to 5.9%. - In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%. - In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Premium fashion brands | 27.6K | 28.6% | 2 | | Nov 2025 | Premium fashion brands | 45K | 29.5% | 2 | | Dec 2025 | Premium fashion brands | 41.2K | 27.3% | 2 | | Jan 2026 | Premium fashion brands | 27.7K | 26.4% | 2 | | Feb 2026 | Premium fashion brands | 18.5K | 22.5% | 2 | | Mar 2026 | Premium fashion brands | 23.8K | 23.8% | 2 | | Apr 2026 | Premium fashion brands | 29.1K | 28.1% | 2 | | May 2026 | Premium fashion brands | 30.2K | 27.4% | 2 | | Jun 2026 | Premium fashion brands | 28.8K | 26.3% | 2 | | Jul 2026 | Premium fashion brands | 30.5K | 27.8% | 2 | | Aug 2026 | Premium fashion brands | 24.4K | 23.9% | 2 | | Sep 2026 | Premium fashion brands | — | — | — | ## How is Tommy Hilfiger measured? Brandwave collects information about searches that people make online using Tommy Hilfiger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nz tommy com” - “tommy hilfiger bags nz” - “tommy hilfiger dressmart” - “tommy hilfiger fashion” - “tommy hilfiger goggles” - “tommy hilfiger india” - “tommy hilfiger near me” - “tommy hilfiger nz” - “tommy hilfiger nz outlet” - “tommy hilfiger online” - “tommy hilfiger outfits” - “tommy hilfiger outlet” - “tommy hilfiger outlet nz” - “tommy hilfiger perfumes” - “tommy hilfiger polo tee” - “tommy hilfiger quarter zip” - “tommy hilfiger sale” - “tommy hilfiger shoes nz” - “tommy hilfiger sport” - “tommy hilfiger tote” - “tommyhilfiger” - “tommyhilfiger clothing” - “tommyhilfiger jeans” - “tommyhilfiger nz” - “tommyhilfiger polo” ## Which premium fashion brands compete with Tommy Hilfiger? - [Calvin Klein](/demand/nz/brands/calvin-klein): Head-to-head: /demand/nz/compare/calvin-klein-vs-tommy-hilfiger - [Ralph Lauren](/demand/nz/brands/ralph-lauren): Head-to-head: /demand/nz/compare/ralph-lauren-vs-tommy-hilfiger - [Guess](/demand/nz/brands/guess): Head-to-head: /demand/nz/compare/guess-vs-tommy-hilfiger - [Hugo Boss](/demand/nz/brands/hugo-boss): Head-to-head: /demand/nz/compare/hugo-boss-vs-tommy-hilfiger - [Lacoste](/demand/nz/brands/lacoste): Head-to-head: /demand/nz/compare/lacoste-vs-tommy-hilfiger ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tommy Hilfiger: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tommy-hilfiger This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tommy-hilfiger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.