---
title: "TOM Organic: search popularity and Share of Search in New Zealand"
description: "TOM Organic makes period care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tom-organic"
publisher: "Brandwave"
---

# TOM Organic: search popularity and Share of Search in New Zealand

TOM Organic makes period care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TOM Organic
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among period care brands**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period care brands | 4 | 4.3% | 480 |

- [Period care brands](/demand/nz/categories/nz-period-care-brands)

## How has branded search demand for TOM Organic changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TOM Organic in New Zealand rose from 240 to 480.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand increased from 3.3% to 4.3%.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.2% in January 2026.

## How did search popularity change for New Zealand period care brands in August 2026?

- In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
- In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
- In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.
- In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
- TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period care brands | 240 | 3.3% | 4 |
| Nov 2025 | Period care brands | 220 | 2.5% | 4 |
| Dec 2025 | Period care brands | 180 | 2.4% | 4 |
| Jan 2026 | Period care brands | 230 | 2.2% | 4 |
| Feb 2026 | Period care brands | 190 | 2.4% | 5 |
| Mar 2026 | Period care brands | 220 | 2.7% | 5 |
| Apr 2026 | Period care brands | 230 | 2.9% | 5 |
| May 2026 | Period care brands | 270 | 3% | 5 |
| Jun 2026 | Period care brands | 300 | 3.1% | 5 |
| Jul 2026 | Period care brands | 420 | 4.2% | 5 |
| Aug 2026 | Period care brands | 480 | 4.3% | 4 |
| Sep 2026 | Period care brands | — | — | — |

## How is TOM Organic measured?

Brandwave collects information about searches that people make online using TOM Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tom organic maternity pads”
- “tom organic pads”
- “tom organic period underwear”
- “tom organic tampons”

## Which period care brands compete with TOM Organic?

- [Modibodi](/demand/nz/brands/modibodi): Head-to-head: /demand/nz/compare/modibodi-vs-tom-organic
- [Libra](/demand/nz/brands/libra): Head-to-head: /demand/nz/compare/libra-vs-tom-organic
- [U by Kotex](/demand/nz/brands/u-by-kotex): Head-to-head: /demand/nz/compare/tom-organic-vs-u-by-kotex
- [Thinx](/demand/nz/brands/thinx): Head-to-head: /demand/nz/compare/thinx-vs-tom-organic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TOM Organic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tom-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tom-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.