---
title: "Tom Ford: search popularity and Share of Search in New Zealand"
description: "Tom Ford is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tom-ford"
publisher: "Brandwave"
---

# Tom Ford: search popularity and Share of Search in New Zealand

Tom Ford is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tom Ford
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fragrance brands**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 6 | 7.3% | 13.4K |

- [Fragrance brands](/demand/nz/categories/nz-fragrance-brands)

## How has branded search demand for Tom Ford changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tom Ford in New Zealand held steady, from 14K to 13.4K.
- Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand decreased from 8.7% to 7.3%.
- Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand peaked at 8.7% in October 2025 and was lowest at 6.6% in December 2025.

## How did search popularity change for New Zealand fragrance brands in August 2026?

- In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
- In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
- In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
- In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
- In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
- Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 14K | 8.7% | 6 |
| Nov 2025 | Fragrance brands | 13.3K | 7% | 6 |
| Dec 2025 | Fragrance brands | 14.2K | 6.6% | 6 |
| Jan 2026 | Fragrance brands | 11.1K | 7.2% | 6 |
| Feb 2026 | Fragrance brands | 9.5K | 7% | 6 |
| Mar 2026 | Fragrance brands | 10.5K | 7.3% | 6 |
| Apr 2026 | Fragrance brands | 10.8K | 7.2% | 6 |
| May 2026 | Fragrance brands | 11.9K | 6.8% | 6 |
| Jun 2026 | Fragrance brands | 12.2K | 7.2% | 6 |
| Jul 2026 | Fragrance brands | 12.1K | 7.5% | 6 |
| Aug 2026 | Fragrance brands | 13.4K | 7.3% | 6 |
| Sep 2026 | Fragrance brands | — | — | — |

## How is Tom Ford measured?

Brandwave collects information about searches that people make online using Tom Ford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “leather ombre tom ford”
- “lost cherry tom ford”
- “parfum tom ford oud wood”
- “tom ford”
- “tom ford black orchid”
- “tom ford cologne”
- “tom ford eau de parfum”
- “tom ford ft”
- “tom ford near me”
- “tom ford new zealand”
- “tom ford noir extreme”
- “tom ford nz”
- “tom ford online”
- “tom ford parfum”
- “tom ford spectacles”
- “tom ford sun”
- “tom ford tobacco vanille”
- “tomford”
- “tomford cologne”
- “tomford com”
- “tomford eau de parfum”
- “tomford nz”
- “tomford oud wood”
- “tomford perfume”

## Which fragrance brands compete with Tom Ford?

- [Dior Beauty](/demand/nz/brands/dior-beauty)
- [Chanel](/demand/nz/brands/chanel)
- [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent): Head-to-head: /demand/nz/compare/tom-ford-vs-yves-saint-laurent
- [Gucci](/demand/nz/brands/gucci): Head-to-head: /demand/nz/compare/gucci-vs-tom-ford
- [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/tom-ford-vs-versace
- [Jo Malone](/demand/nz/brands/jo-malone): Head-to-head: /demand/nz/compare/jo-malone-vs-tom-ford
- [Rabanne](/demand/nz/brands/rabanne): Head-to-head: /demand/nz/compare/rabanne-vs-tom-ford
- [Carolina Herrera](/demand/nz/brands/carolina-herrera)
- [Viktor&Rolf](/demand/nz/brands/viktor-and-rolf)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tom Ford: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tom-ford

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.