--- title: "Tolstoy: search popularity in New Zealand" description: "Tolstoy is a shoppable-video platform that helps marketing teams turn product videos into interactive shopping experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tolstoy" publisher: "Brandwave" --- # Tolstoy: search popularity in New Zealand Tolstoy is a shoppable-video platform that helps marketing teams turn product videos into interactive shopping experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tolstoy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among shoppable video platforms**: 36.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shoppable video platforms | 2 | 36.4% | 480 | - [Shoppable video platforms](/demand/nz/categories/nz-shoppable-video-platforms) ## Top shoppable video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tolstoy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tolstoy is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Videowise | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tolstoy | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Moast | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Bambuser | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Whatmore | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quinn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | eStreamly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoppable video platforms - Asked ChatGPT "Which shoppable video platform should I use in New Zealand?": 1. Tolstoy, 2. Videowise, 3. Whatmore, 4. Bambuser - Asked ChatGPT "What are the best shoppable video platforms in New Zealand?": 1. Tolstoy, 2. Moast, 3. Videowise, 4. Whatmore, 5. Bambuser - Asked ChatGPT "What's the best shoppable video platform in New Zealand for product videos?": 1. Moast, 2. Tolstoy, 3. Videowise - Searched Google, AI Overview "shoppable video platform": 1. Videowise, 2. Bambuser Not named in any answer: Quinn and eStreamly. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tolstoy changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tolstoy in New Zealand held steady at 480. - Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms in New Zealand increased from 33.3% to 36.4%. - Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms in New Zealand peaked at 37.8% in August 2026 and was lowest at 25.8% in December 2025. ## How did search popularity change for New Zealand shoppable video platforms in September 2026? - In September 2026, Whatmore gained share of searches among shoppable video platforms in New Zealand, from 3.1% to 6.8%. - In September 2026, Quinn lost share of searches among shoppable video platforms in New Zealand, from 56.7% to 54.5%. - In September 2026, Tolstoy lost share of searches among shoppable video platforms in New Zealand, from 37.8% to 36.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shoppable video platforms | 480 | 33.3% | 2 | | Nov 2025 | Shoppable video platforms | 390 | 33.3% | 2 | | Dec 2025 | Shoppable video platforms | 480 | 25.8% | 2 | | Jan 2026 | Shoppable video platforms | 590 | 30.1% | 2 | | Feb 2026 | Shoppable video platforms | 390 | 33.3% | 2 | | Mar 2026 | Shoppable video platforms | 390 | 32.2% | 2 | | Apr 2026 | Shoppable video platforms | 480 | 30.4% | 2 | | May 2026 | Shoppable video platforms | 480 | 25.8% | 2 | | Jun 2026 | Shoppable video platforms | 390 | 28.9% | 2 | | Jul 2026 | Shoppable video platforms | 480 | 37.5% | 2 | | Aug 2026 | Shoppable video platforms | 480 | 37.8% | 2 | | Sep 2026 | Shoppable video platforms | 480 | 36.4% | 2 | ## How are Tolstoy’s branded searches counted? Brandwave collects information about searches that people make online using Tolstoy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tolstoy” ## Which shoppable video platforms compete with Tolstoy? - [Quinn](/demand/nz/brands/quinn): Head-to-head: /demand/nz/compare/quinn-vs-tolstoy - [Whatmore](/demand/nz/brands/whatmore): Head-to-head: /demand/nz/compare/tolstoy-vs-whatmore - [Bambuser](/demand/nz/brands/bambuser): Head-to-head: /demand/nz/compare/bambuser-vs-tolstoy - [Moast](/demand/nz/brands/moast): Head-to-head: /demand/nz/compare/moast-vs-tolstoy - [Videowise](/demand/nz/brands/videowise): Head-to-head: /demand/nz/compare/tolstoy-vs-videowise - [eStreamly](/demand/nz/brands/estreamly) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tolstoy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tolstoy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tolstoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.