---
title: "Toll: search popularity and Share of Search in New Zealand"
description: "Toll provides freight and logistics services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/toll"
publisher: "Brandwave"
---

# Toll: search popularity and Share of Search in New Zealand

Toll provides freight and logistics services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toll
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among freight and logistics companies**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Freight and logistics companies | 5 | 3.8% | 4.3K |

- [Freight and logistics companies](/demand/nz/categories/nz-freight-and-logistics-companies)

## How has branded search demand for Toll changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Toll in New Zealand fell from 6.6K to 4.3K.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 5.5% to 3.8%.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 8.1% in January 2026 and was lowest at 3.8% in June 2026.
- Across the 11 months ending August 2026, Toll fell from 4th to 5th among freight and logistics companies in New Zealand.

## How did search popularity change for New Zealand freight and logistics companies in August 2026?

- In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.
- In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.
- Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.
- Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.
- Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freight and logistics companies | 6.6K | 5.5% | 4 |
| Nov 2025 | Freight and logistics companies | 6.6K | 5.4% | 5 |
| Dec 2025 | Freight and logistics companies | 7.7K | 6.1% | 5 |
| Jan 2026 | Freight and logistics companies | 8.9K | 8.1% | 4 |
| Feb 2026 | Freight and logistics companies | 6.3K | 5.7% | 5 |
| Mar 2026 | Freight and logistics companies | 5.3K | 4.3% | 5 |
| Apr 2026 | Freight and logistics companies | 5.1K | 4.6% | 5 |
| May 2026 | Freight and logistics companies | 4.3K | 4.1% | 5 |
| Jun 2026 | Freight and logistics companies | 4.3K | 3.8% | 5 |
| Jul 2026 | Freight and logistics companies | 4.3K | 3.9% | 5 |
| Aug 2026 | Freight and logistics companies | 4.3K | 3.8% | 5 |
| Sep 2026 | Freight and logistics companies | — | — | — |

## How is Toll measured?

Brandwave collects information about searches that people make online using Toll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toll freight”
- “toll logistics”
- “toll nz”
- “toll shipping”
- “toll tracking”

## Which freight and logistics companies compete with Toll?

- [DHL](/demand/nz/brands/dhl): Head-to-head: /demand/nz/compare/dhl-vs-toll
- [Mainfreight](/demand/nz/brands/mainfreight): Head-to-head: /demand/nz/compare/mainfreight-vs-toll
- [FedEx](/demand/nz/brands/fedex): Head-to-head: /demand/nz/compare/fedex-vs-toll
- [Fliway](/demand/nz/brands/fliway): Head-to-head: /demand/nz/compare/fliway-vs-toll
- [Big Chill](/demand/nz/brands/big-chill): Head-to-head: /demand/nz/compare/big-chill-vs-toll

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toll: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/toll

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.