---
title: "Toi Ohomai: search popularity and Share of Search in New Zealand"
description: "Toi Ohomai is a polytechnic offering vocational and applied study in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/toi-ohomai"
publisher: "Brandwave"
---

# Toi Ohomai: search popularity and Share of Search in New Zealand

Toi Ohomai is a polytechnic offering vocational and applied study in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toi Ohomai
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among polytechnics**: 7.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Polytechnics | 6 | 7.5% | 11.7K |

- [Polytechnics](/demand/nz/categories/nz-polytechnics)

## How has branded search demand for Toi Ohomai changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Toi Ohomai in New Zealand rose from 9.7K to 11.7K.
- Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand increased from 6.3% to 7.5%.
- Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand peaked at 8% in March 2026 and was lowest at 6% in April 2026.
- Across the 11 months ending August 2026, Toi Ohomai rose from 7th to 6th among polytechnics in New Zealand.

## How did search popularity change for New Zealand polytechnics in August 2026?

- In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%.
- In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%.
- In August 2026, Manukau Institute of Technology lost estimated Share of Search among polytechnics in New Zealand, from 4.4% to 3.6%.
- UCOL’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.
- WelTec’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 2% to 2.5% in August 2026.
- Wintec’s estimated Share of Search among polytechnics in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Polytechnics | 9.7K | 6.3% | 7 |
| Nov 2025 | Polytechnics | 9.1K | 6.5% | 6 |
| Dec 2025 | Polytechnics | 6.2K | 6.2% | 5 |
| Jan 2026 | Polytechnics | 9.3K | 6.8% | 5 |
| Feb 2026 | Polytechnics | 13.1K | 7.8% | 6 |
| Mar 2026 | Polytechnics | 13.6K | 8% | 5 |
| Apr 2026 | Polytechnics | 7.8K | 6% | 6 |
| May 2026 | Polytechnics | 11.3K | 7.3% | 6 |
| Jun 2026 | Polytechnics | 11.2K | 7.4% | 5 |
| Jul 2026 | Polytechnics | 9.7K | 6.2% | 6 |
| Aug 2026 | Polytechnics | 11.7K | 7.5% | 6 |
| Sep 2026 | Polytechnics | — | — | — |

## How is Toi Ohomai measured?

Brandwave collects information about searches that people make online using Toi Ohomai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bachelor of nursing toi ohomai”
- “toi ohomai”
- “toi ohomai campus”
- “toi ohomai childcare”
- “toi ohomai courses”
- “toi ohomai free courses”
- “toi ohomai institute”
- “toi ohomai near me”
- “toi ohomai new zealand”
- “toi ohomai nursing”
- “toi ohomai nz”
- “toi ohomai windermere”
- “toi ohomai windermere campus”
- “toiohomai”
- “toiohomai ac nz”
- “toiohomai courses”
- “toiohomai nz”

## Which polytechnics compete with Toi Ohomai?

- [Open Polytechnic](/demand/nz/brands/open-polytechnic)
- [Unitec](/demand/nz/brands/unitec)
- [Otago Polytechnic](/demand/nz/brands/otago-polytechnic): Head-to-head: /demand/nz/compare/otago-polytechnic-vs-toi-ohomai
- [Wintec](/demand/nz/brands/wintec): Head-to-head: /demand/nz/compare/toi-ohomai-vs-wintec
- [Ara Institute of Canterbury](/demand/nz/brands/ara-institute-of-canterbury): Head-to-head: /demand/nz/compare/ara-institute-of-canterbury-vs-toi-ohomai
- [Whitireia](/demand/nz/brands/whitireia): Head-to-head: /demand/nz/compare/toi-ohomai-vs-whitireia
- [UCOL](/demand/nz/brands/ucol): Head-to-head: /demand/nz/compare/toi-ohomai-vs-ucol
- [Manukau Institute of Technology](/demand/nz/brands/manukau-institute-of-technology)
- [SIT](/demand/nz/brands/sit)
- [NMIT](/demand/nz/brands/nmit)
- [EIT](/demand/nz/brands/eit)
- [WelTec](/demand/nz/brands/weltec)
- [NorthTec](/demand/nz/brands/northtec)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toi Ohomai: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/toi-ohomai

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/toi-ohomai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.