--- title: "Tip Top: search popularity and Share of Search in New Zealand" description: "Tip Top is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tip-top" publisher: "Brandwave" --- # Tip Top: search popularity and Share of Search in New Zealand Tip Top is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tip Top - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among ice cream brands**: 8.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 4 | 8.2% | 7.3K | - [Ice cream brands](/demand/nz/categories/nz-ice-cream-brands) ## How has branded search demand for Tip Top changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tip Top in New Zealand held steady at 7.3K. - Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand increased from 6.6% to 8.2%. - Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand peaked at 9.1% in June 2026 and was lowest at 6.3% in May 2026. - Across the 11 months ending August 2026, Tip Top fell from 2nd to 4th among ice cream brands in New Zealand. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%. - In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%. - In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%. - In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%. - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. - Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 7.3K | 6.6% | 2 | | Nov 2025 | Ice cream brands | 8.4K | 7.6% | 2 | | Dec 2025 | Ice cream brands | 8.7K | 7.8% | 3 | | Jan 2026 | Ice cream brands | 8.8K | 8.1% | 2 | | Feb 2026 | Ice cream brands | 7.4K | 6.9% | 3 | | Mar 2026 | Ice cream brands | 7.2K | 7.6% | 3 | | Apr 2026 | Ice cream brands | 5.9K | 7.3% | 4 | | May 2026 | Ice cream brands | 5.8K | 6.3% | 4 | | Jun 2026 | Ice cream brands | 5.9K | 9.1% | 4 | | Jul 2026 | Ice cream brands | 6.2K | 7.3% | 4 | | Aug 2026 | Ice cream brands | 7.3K | 8.2% | 4 | | Sep 2026 | Ice cream brands | — | — | — | ## How is Tip Top measured? Brandwave collects information about searches that people make online using Tip Top’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tip top 2l ice cream” - “tip top boysenberry ice cream” - “tip top chocolate ice cream” - “tip top cookies and cream ice cream” - “tip top crave ice cream” - “tip top dairy free ice cream” - “tip top gluten free ice cream” - “tip top gold rush ice cream” - “tip top hokey pokey ice cream” - “tip top ice cream” - “tip top ice cream countdown” - “tip top ice cream near me” - “tip top ice cream pak n save” - “tip top jelly tip ice cream” - “tip top neapolitan ice cream” - “tip top nz” - “tip top peanut butter ice cream” - “tip top strawberry ice cream” - “tip top vanilla ice cream” - “tiptop ice cream” ## Which ice cream brands compete with Tip Top? - [Duck Island](/demand/nz/brands/duck-island): Head-to-head: /demand/nz/compare/duck-island-vs-tip-top - [Ben & Jerry's](/demand/nz/brands/ben-and-jerrys): Head-to-head: /demand/nz/compare/ben-and-jerrys-vs-tip-top - [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): Head-to-head: /demand/nz/compare/lewis-road-creamery-vs-tip-top - [Kāpiti](/demand/nz/brands/kapiti): Head-to-head: /demand/nz/compare/kapiti-vs-tip-top - [Magnum](/demand/nz/brands/magnum): Head-to-head: /demand/nz/compare/magnum-vs-tip-top - [Much Moore](/demand/nz/brands/much-moore) - [Deep South](/demand/nz/brands/deep-south) - [Killinchy Gold](/demand/nz/brands/killinchy-gold) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tip Top: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tip-top This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tip-top. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.