--- title: "TIMG: search popularity in New Zealand" description: "TIMG provides records storage, digitisation and secure destruction across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/timg" publisher: "Brandwave" --- # TIMG: search popularity in New Zealand TIMG provides records storage, digitisation and secure destruction across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TIMG - **Owned by**: Freightways - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among backup software**: 51.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Backup software | 1 | 51.7% | 2.4K | | Document storage and destruction providers | 1 | 71.9% | 2.7K | - [Backup software](/demand/nz/categories/nz-backup-software) - [Document storage and destruction providers](/demand/nz/categories/nz-document-storage-and-destruction-providers) ## Top backup software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TIMG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TIMG is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backblaze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IDrive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TIMG | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Veeam | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Datto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Druva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backup software - Asked ChatGPT "Which backup service should I use in New Zealand?": 1. Backblaze, 2. IDrive, 3. TIMG - Asked ChatGPT "What are the best backup services in New Zealand?": 1. Backblaze, 2. IDrive, 3. Acronis, 4. TIMG, 5. Veeam - Asked ChatGPT "What's the best backup service in New Zealand for file recovery?": 1. Backblaze, 2. IDrive, 3. Acronis - Searched Google, AI Overview "backup software": 1. Acronis, 2. IDrive, 3. Backblaze - Searched Google, AI Overview "cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis Not named in any answer: Datto, Carbonite and Druva. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for TIMG changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TIMG in New Zealand rose from 2.1K to 2.7K. - Across the 12 months ending September 2026, TIMG’s share of searches among backup software in New Zealand increased from 39.8% to 51.7%. - Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand increased from 68.2% to 71.9%. - Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand peaked at 71.9% in September 2026 and was lowest at 63.4% in July 2026. ## How did search popularity change for New Zealand backup software in September 2026? - In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%. - In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%. - In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%. - In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%. - In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%. - In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand. ## How did search popularity change for New Zealand document storage and destruction providers in September 2026? - In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%. - In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%. - Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Backup software | 1.9K | 39.8% | 1 | | Nov 2025 | Backup software | 1.9K | 41.8% | 1 | | Dec 2025 | Backup software | 1.6K | 43.5% | 1 | | Jan 2026 | Backup software | 1.9K | 45.3% | 1 | | Feb 2026 | Backup software | 1.6K | 46% | 1 | | Mar 2026 | Backup software | 1.9K | 47.3% | 1 | | Apr 2026 | Backup software | 1.6K | 45.8% | 1 | | May 2026 | Backup software | 1.9K | 49.4% | 1 | | Jun 2026 | Backup software | 1.9K | 43.8% | 1 | | Jul 2026 | Backup software | 1.6K | 43% | 1 | | Aug 2026 | Backup software | 1.9K | 47.4% | 1 | | Sep 2026 | Backup software | 2.4K | 51.7% | 1 | | Oct 2025 | Document storage and destruction providers | 2.1K | 68.2% | 1 | | Nov 2025 | Document storage and destruction providers | 2.1K | 67.7% | 1 | | Dec 2025 | Document storage and destruction providers | 1.8K | 68% | 1 | | Jan 2026 | Document storage and destruction providers | 2.2K | 67.9% | 1 | | Feb 2026 | Document storage and destruction providers | 1.8K | 64.5% | 1 | | Mar 2026 | Document storage and destruction providers | 2.1K | 66.5% | 1 | | Apr 2026 | Document storage and destruction providers | 1.7K | 66.9% | 1 | | May 2026 | Document storage and destruction providers | 2.1K | 69.4% | 1 | | Jun 2026 | Document storage and destruction providers | 2.1K | 71.1% | 1 | | Jul 2026 | Document storage and destruction providers | 1.8K | 63.4% | 1 | | Aug 2026 | Document storage and destruction providers | 2.1K | 68.2% | 1 | | Sep 2026 | Document storage and destruction providers | 2.7K | 71.9% | 1 | ## How are TIMG’s branded searches counted? Brandwave collects information about searches that people make online using TIMG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “timg” - “timg bins” - “timg destruction bins” - “timg document destruction” - “timg penrose” - “timg porirua” ## Which backup software compete with TIMG? - [Backblaze](/demand/nz/brands/backblaze): Head-to-head: /demand/nz/compare/backblaze-vs-timg - [Veeam](/demand/nz/brands/veeam): Head-to-head: /demand/nz/compare/timg-vs-veeam - [IDrive](/demand/nz/brands/idrive): Head-to-head: /demand/nz/compare/idrive-vs-timg - [Acronis](/demand/nz/brands/acronis): Head-to-head: /demand/nz/compare/acronis-vs-timg - [Datto](/demand/nz/brands/datto): Head-to-head: /demand/nz/compare/datto-vs-timg - [Carbonite](/demand/nz/brands/carbonite) - [Druva](/demand/nz/brands/druva) ## Who owns TIMG? TIMG is owned by Freightways. Brandwave also tracks NZ Couriers, Castle Parcels and Post Haste, owned by the same company, in New Zealand. - [Freightways](/demand/nz/companies/freightways): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns TIMG? TIMG is owned by Freightways. Brandwave also tracks NZ Couriers, Castle Parcels and Post Haste, owned by the same company, in New Zealand. ## Cite this page Brandwave. "TIMG: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/timg This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/timg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.