--- title: "How popular is Tim Hutchins Funeral Services? Searches and AI answers in New Zealand" description: "Tim Hutchins Funeral Services is a funeral director in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tim-hutchins-funeral" publisher: "Brandwave" --- # How popular is Tim Hutchins Funeral Services? Searches and AI answers in New Zealand Tim Hutchins Funeral Services is a funeral director in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tim Hutchins Funeral Services - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Hastings funeral directors**: 2.9% ## Where does Tim Hutchins Funeral Services compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings funeral directors | 5 | 2.9% | 10 | - [Hastings funeral directors](/demand/nz/locations/hastings/funeral-directors) ## Top Hastings funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Tim Hutchins Funeral Services appeared in all three answers. Tim Hutchins Funeral Services is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Tim Hutchins Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 3 of 3 | 3 of 3 | | Tong & Peryer | 4th | 2 of 3 | 2 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings funeral directors - Asked ChatGPT "Which funeral director should I hire in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Beth Shan, 3. Tim Hutchins Funeral Services, 4. Tong & Peryer - Asked ChatGPT "What are the best funeral directors in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan, 4. Tong & Peryer - Asked ChatGPT "What's the best funeral director in Hastings, New Zealand for a loved one?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tim Hutchins Funeral Services changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Tim Hutchins Funeral Services in New Zealand held steady, from 0 to 10. - Across the 12 months ending October 2026, Tim Hutchins Funeral Services’ share of searches among Hastings funeral directors in New Zealand increased from 0% to 2.9%. - Across the 12 months ending October 2026, Tim Hutchins Funeral Services’ share of searches among Hastings funeral directors in New Zealand peaked at 6.5% in August 2026 and was lowest at 0% in November 2025. ## How did search popularity change for New Zealand Hastings funeral directors in October 2026? - In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%. - In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%. - In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%. - Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hastings funeral directors | 0 | 0% | 5 | | Dec 2025 | Hastings funeral directors | 0 | 0% | 5 | | Jan 2026 | Hastings funeral directors | 0 | 0% | 5 | | Feb 2026 | Hastings funeral directors | 0 | 0% | 5 | | Mar 2026 | Hastings funeral directors | 0 | 0% | 5 | | Apr 2026 | Hastings funeral directors | 0 | 0% | 5 | | May 2026 | Hastings funeral directors | 0 | 0% | 5 | | Jun 2026 | Hastings funeral directors | 0 | 0% | 5 | | Jul 2026 | Hastings funeral directors | 0 | 0% | 5 | | Aug 2026 | Hastings funeral directors | 20 | 6.5% | 5 | | Sep 2026 | Hastings funeral directors | 10 | 3.2% | 5 | | Oct 2026 | Hastings funeral directors | 10 | 2.9% | 5 | ## How are Tim Hutchins Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Tim Hutchins Funeral Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tim hutchins funeral” ## Which Hastings funeral directors compete with Tim Hutchins Funeral Services? - [Beth Shan](/demand/nz/brands/beth-shan): Head-to-head: /demand/nz/compare/beth-shan-vs-tim-hutchins-funeral - [Tong & Peryer](/demand/nz/brands/tong-peryer): Head-to-head: /demand/nz/compare/tim-hutchins-funeral-vs-tong-peryer - [Gentle Touch Funeral Services](/demand/nz/brands/gentle-touch-funeral-services): Head-to-head: /demand/nz/compare/gentle-touch-funeral-services-vs-tim-hutchins-funeral - [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son): Head-to-head: /demand/nz/compare/terry-longley-and-son-vs-tim-hutchins-funeral ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Tim Hutchins Funeral Services? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/tim-hutchins-funeral This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tim-hutchins-funeral. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.