---
title: "Tiffany & Co.: search popularity and Share of Search in New Zealand"
description: "Tiffany & Co. is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tiffany-and-co"
publisher: "Brandwave"
---

# Tiffany & Co.: search popularity and Share of Search in New Zealand

Tiffany & Co. is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tiffany & Co.
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among jewellery brands**: 16.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery brands | 3 | 16.2% | 15.6K |

- [Jewellery brands](/demand/nz/categories/nz-jewellery-brands)

## How has branded search demand for Tiffany & Co. changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tiffany & Co. in New Zealand rose from 14.4K to 15.6K.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand increased from 15.5% to 16.2%.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand peaked at 17% in February 2026 and was lowest at 11% in November 2025.

## How did search popularity change for New Zealand jewellery brands in August 2026?

- In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.
- In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.
- Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.
- In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.
- In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.
- Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery brands | 14.4K | 15.5% | 3 |
| Nov 2025 | Jewellery brands | 16.5K | 11% | 3 |
| Dec 2025 | Jewellery brands | 20.8K | 11% | 3 |
| Jan 2026 | Jewellery brands | 15.3K | 15.5% | 3 |
| Feb 2026 | Jewellery brands | 14.4K | 17% | 3 |
| Mar 2026 | Jewellery brands | 13.8K | 16.4% | 3 |
| Apr 2026 | Jewellery brands | 13.7K | 16.6% | 3 |
| May 2026 | Jewellery brands | 14.4K | 13.8% | 3 |
| Jun 2026 | Jewellery brands | 13.1K | 13.9% | 3 |
| Jul 2026 | Jewellery brands | 14K | 15.9% | 3 |
| Aug 2026 | Jewellery brands | 15.6K | 16.2% | 3 |
| Sep 2026 | Jewellery brands | — | — | — |

## How is Tiffany & Co. measured?

Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tiffany”
- “tiffany & co charms”
- “tiffany & co earrings”
- “tiffany & co near me”
- “tiffany & co nz”
- “tiffany and co blue”
- “tiffany and co engagement rings”
- “tiffany and co rings”
- “tiffany bracelet”
- “tiffany co charms”
- “tiffany co earrings”
- “tiffany com au”
- “tiffany necklace”
- “tiffany s”

## Which jewellery brands compete with Tiffany & Co.?

- [Pandora](/demand/nz/brands/pandora): Head-to-head: /demand/nz/compare/pandora-vs-tiffany-and-co
- [Swarovski](/demand/nz/brands/swarovski): Head-to-head: /demand/nz/compare/swarovski-vs-tiffany-and-co
- [Meadowlark](/demand/nz/brands/meadowlark): Head-to-head: /demand/nz/compare/meadowlark-vs-tiffany-and-co
- [Mejuri](/demand/nz/brands/mejuri): Head-to-head: /demand/nz/compare/mejuri-vs-tiffany-and-co
- [Thomas Sabo](/demand/nz/brands/thomas-sabo): Head-to-head: /demand/nz/compare/thomas-sabo-vs-tiffany-and-co

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tiffany & Co.: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tiffany-and-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.