--- title: "Thyme Square: search popularity in New Zealand" description: "Thyme Square is a restaurant in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/thyme-square" publisher: "Brandwave" --- # Thyme Square: search popularity in New Zealand Thyme Square is a restaurant in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thyme Square - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Hamilton destination restaurants**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton destination restaurants | 4 | 5.4% | 780 | - [Hamilton destination restaurants](/demand/nz/locations/hamilton/restaurants) ## Top Hamilton destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thyme Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thyme Square is the joint most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thyme Square | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Green A Chef’s Table | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Palate | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Gothenburg | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mr Pickles | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Hamilton, New Zealand?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What are the best destination restaurants in Hamilton, New Zealand?": 1. Palate, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What's the best destination restaurant in Hamilton, New Zealand for a meal out?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Palate - Searched Google, AI Overview "hamilton fine dining": 1. The Green A Chef’s Table, 2. Palate Not named in any answer: Mr Pickles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Thyme Square changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thyme Square in New Zealand held steady at 780. - Across the 12 months ending September 2026, Thyme Square’s share of searches among Hamilton destination restaurants in New Zealand peaked at 5.7% in December 2025 and was lowest at 3.1% in March 2026. ## How did search popularity change for New Zealand Hamilton destination restaurants in September 2026? - In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches. - In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%. - In September 2026, Mr Pickles lost share of searches among Hamilton destination restaurants in New Zealand, from 26% to 25.5%. - The Green A Chef’s Table’s share of searches among Hamilton destination restaurants in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. - Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamilton destination restaurants | 780 | 5.3% | 4 | | Nov 2025 | Hamilton destination restaurants | 870 | 5.3% | 4 | | Dec 2025 | Hamilton destination restaurants | 870 | 5.7% | 4 | | Jan 2026 | Hamilton destination restaurants | 530 | 4.2% | 4 | | Feb 2026 | Hamilton destination restaurants | 570 | 3.9% | 4 | | Mar 2026 | Hamilton destination restaurants | 480 | 3.1% | 4 | | Apr 2026 | Hamilton destination restaurants | 600 | 4.7% | 4 | | May 2026 | Hamilton destination restaurants | 780 | 5.4% | 4 | | Jun 2026 | Hamilton destination restaurants | 640 | 5.2% | 4 | | Jul 2026 | Hamilton destination restaurants | 500 | 3.6% | 4 | | Aug 2026 | Hamilton destination restaurants | 480 | 3.4% | 5 | | Sep 2026 | Hamilton destination restaurants | 780 | 5.4% | 4 | ## How are Thyme Square’s branded searches counted? Brandwave collects information about searches that people make online using Thyme Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thyme square” - “thyme square hamilton” ## Which Hamilton destination restaurants compete with Thyme Square? - [Gothenburg](/demand/nz/brands/gothenburg): Head-to-head: /demand/nz/compare/gothenburg-vs-thyme-square - [Mr Pickles](/demand/nz/brands/mr-pickles): Head-to-head: /demand/nz/compare/mr-pickles-vs-thyme-square - [Palate](/demand/nz/brands/palate): Head-to-head: /demand/nz/compare/palate-vs-thyme-square - [The Green A Chef’s Table](/demand/nz/brands/the-green-chefs-table): Head-to-head: /demand/nz/compare/the-green-chefs-table-vs-thyme-square ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thyme Square: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/thyme-square This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thyme-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.