--- title: "Thule: search popularity and Share of Search in New Zealand" description: "Thule makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/thule" publisher: "Brandwave" --- # Thule: search popularity and Share of Search in New Zealand Thule makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thule - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among 4x4 accessory brands**: 42.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | 4x4 accessory brands | 1 | 42.6% | 5.7K | | Roof rack and bike rack brands | 1 | 49.9% | 5.7K | - [4x4 accessory brands](/demand/nz/categories/nz-4x4-accessory-brands) - [Roof rack and bike rack brands](/demand/nz/categories/nz-roof-and-bike-rack-brands) ## How has branded search demand for Thule changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Thule in New Zealand fell from 6K to 5.7K. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 41.2% to 42.6%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 47% in March 2026 and was lowest at 41.1% in February 2026. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand increased from 46.4% to 49.9%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 52.2% in March 2026 and was lowest at 43.2% in December 2025. ## How did search popularity change for New Zealand 4x4 accessory brands in August 2026? - In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%. - In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%. - In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%. - Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026. ## How did search popularity change for New Zealand roof rack and bike rack brands in August 2026? - In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%. - In August 2026, Yakima lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 18.2% to 17.1%. - In August 2026, Rhino-Rack lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 17.3% to 16.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 4x4 accessory brands | 6K | 41.2% | 1 | | Nov 2025 | 4x4 accessory brands | 7K | 43.3% | 1 | | Dec 2025 | 4x4 accessory brands | 7.2K | 42.1% | 1 | | Jan 2026 | 4x4 accessory brands | 7.6K | 43.7% | 1 | | Feb 2026 | 4x4 accessory brands | 5.7K | 41.1% | 1 | | Mar 2026 | 4x4 accessory brands | 7K | 47% | 1 | | Apr 2026 | 4x4 accessory brands | 5.5K | 43.5% | 1 | | May 2026 | 4x4 accessory brands | 5.6K | 44% | 1 | | Jun 2026 | 4x4 accessory brands | 5.7K | 42.3% | 1 | | Jul 2026 | 4x4 accessory brands | 5.6K | 42.7% | 1 | | Aug 2026 | 4x4 accessory brands | 5.7K | 42.6% | 1 | | Sep 2026 | 4x4 accessory brands | — | — | — | | Oct 2025 | Roof rack and bike rack brands | 6K | 46.4% | 1 | | Nov 2025 | Roof rack and bike rack brands | 7K | 45.1% | 1 | | Dec 2025 | Roof rack and bike rack brands | 7.2K | 43.2% | 1 | | Jan 2026 | Roof rack and bike rack brands | 7.6K | 47.3% | 1 | | Feb 2026 | Roof rack and bike rack brands | 5.7K | 46.6% | 1 | | Mar 2026 | Roof rack and bike rack brands | 7K | 52.2% | 1 | | Apr 2026 | Roof rack and bike rack brands | 5.5K | 49.3% | 1 | | May 2026 | Roof rack and bike rack brands | 5.6K | 51% | 1 | | Jun 2026 | Roof rack and bike rack brands | 5.7K | 51.3% | 1 | | Jul 2026 | Roof rack and bike rack brands | 5.6K | 49.4% | 1 | | Aug 2026 | Roof rack and bike rack brands | 5.7K | 49.9% | 1 | | Sep 2026 | Roof rack and bike rack brands | — | — | — | ## How is Thule measured? Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thule” - “thule 4x4” - “thule bike rack” - “thule canopy” - “thule car rack” - “thule com” - “thule near me” - “thule nz” - “thule online” - “thule roof box” - “thule roof racks nz” - “thule tow bar bike rack” - “thule urban” - “thule urban glide” - “thule urban glide 3” ## Which 4x4 accessory brands compete with Thule? - [Yakima](/demand/nz/brands/yakima): Head-to-head: /demand/nz/compare/thule-vs-yakima - [Rhino-Rack](/demand/nz/brands/rhino-rack): Head-to-head: /demand/nz/compare/rhino-rack-vs-thule - [Ironman 4x4](/demand/nz/brands/ironman-4x4): Head-to-head: /demand/nz/compare/ironman-4x4-vs-thule - [ARB](/demand/nz/brands/arb): Head-to-head: /demand/nz/compare/arb-vs-thule - [TJM](/demand/nz/brands/tjm): Head-to-head: /demand/nz/compare/thule-vs-tjm ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thule: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thule This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.