--- title: "How popular is Thrive Lawyers? Searches and AI answers in New Zealand" description: "Thrive Lawyers is a law firm in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/thrive-lawyers" publisher: "Brandwave" --- # How popular is Thrive Lawyers? Searches and AI answers in New Zealand Thrive Lawyers is a law firm in Hawke's Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thrive Lawyers - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Hastings law firms**: 1.3% ## Where does Thrive Lawyers compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings law firms | 8 | 1.3% | 10 | - [Hastings law firms](/demand/nz/locations/hastings/law-firms) ## Top Hastings law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Thrive Lawyers appeared in all three answers. Thrive Lawyers is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | DK Legal | 1st | 3 of 3 | 3 of 3 | | Bramwell Bate | 2nd | 3 of 3 | 3 of 3 | | Gifford Devine | 3rd | 3 of 3 | 3 of 3 | | Thrive Lawyers | 4th | 3 of 3 | 3 of 3 | | Willis Legal | 5th | 2 of 3 | 2 of 3 | | Luscombe Legal | 6th | 2 of 3 | 2 of 3 | | Gresson Grayson | Not ranked | 0 of 3 | 0 of 3 | | Mansfield Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings law firms - Asked ChatGPT "Which law firm should I hire in Hastings, New Zealand?": 1. DK Legal, 2. Bramwell Bate, 3. Gifford Devine, 4. Willis Legal, 5. Thrive Lawyers, 6. Luscombe Legal - Asked ChatGPT "What are the best law firms in Hastings, New Zealand?": 1. DK Legal, 2. Bramwell Bate, 3. Thrive Lawyers, 4. Willis Legal, 5. Luscombe Legal, 6. Gifford Devine - Asked ChatGPT "What's the best law firm in Hastings, New Zealand for a legal problem?": 1. Gifford Devine, 2. Bramwell Bate, 3. DK Legal, 4. Thrive Lawyers Not named in any answer: Gresson Grayson and Mansfield Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Thrive Lawyers changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Thrive Lawyers in New Zealand held steady at 10. - Across the 12 months ending October 2026, Thrive Lawyers’ share of searches among Hastings law firms in New Zealand held steady, from 0.94% to 1.3%. ## How did search popularity change for New Zealand Hastings law firms in October 2026? - In October 2026, DK Legal overtook Bramwell Bate to rank 2nd among Hastings law firms in New Zealand, with 26.7% of the searches. - In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches. - In October 2026, Mansfield Law gained share of searches among Hastings law firms in New Zealand, from 1.1% to 2.7%. - In October 2026, Bramwell Bate lost share of searches among Hastings law firms in New Zealand, from 25.3% to 20%. - In October 2026, Gifford Devine lost share of searches among Hastings law firms in New Zealand, from 30.8% to 28%. - In October 2026, Gresson Grayson lost share of searches among Hastings law firms in New Zealand, from 4.4% to 2.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hastings law firms | 10 | 0.94% | 8 | | Dec 2025 | Hastings law firms | 10 | 1.3% | 8 | | Jan 2026 | Hastings law firms | 10 | 1.2% | 8 | | Feb 2026 | Hastings law firms | 10 | 1.1% | 8 | | Mar 2026 | Hastings law firms | 10 | 0.97% | 8 | | Apr 2026 | Hastings law firms | 10 | 1.2% | 8 | | May 2026 | Hastings law firms | 10 | 1.3% | 8 | | Jun 2026 | Hastings law firms | 10 | 1.2% | 8 | | Jul 2026 | Hastings law firms | 10 | 1.3% | 8 | | Aug 2026 | Hastings law firms | 10 | 1.1% | 8 | | Sep 2026 | Hastings law firms | 10 | 1.1% | 8 | | Oct 2026 | Hastings law firms | 10 | 1.3% | 8 | ## How are Thrive Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Thrive Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thrive lawyers” ## Which Hastings law firms compete with Thrive Lawyers? - [Gifford Devine](/demand/nz/brands/gifford-devine) - [DK Legal](/demand/nz/brands/dk-legal) - [Bramwell Bate](/demand/nz/brands/bramwell-bate): Head-to-head: /demand/nz/compare/bramwell-bate-vs-thrive-lawyers - [Willis Legal](/demand/nz/brands/willis-legal): Head-to-head: /demand/nz/compare/thrive-lawyers-vs-willis-legal - [Luscombe Legal](/demand/nz/brands/luscombe-legal): Head-to-head: /demand/nz/compare/luscombe-legal-vs-thrive-lawyers - [Gresson Grayson](/demand/nz/brands/gresson-grayson): Head-to-head: /demand/nz/compare/gresson-grayson-vs-thrive-lawyers - [Mansfield Law](/demand/nz/brands/mansfield-law): Head-to-head: /demand/nz/compare/mansfield-law-vs-thrive-lawyers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Thrive Lawyers? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/thrive-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thrive-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.