---
title: "Thrifty: search popularity and Share of Search in New Zealand"
description: "Thrifty rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thrifty"
publisher: "Brandwave"
---

# Thrifty: search popularity and Share of Search in New Zealand

Thrifty rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thrifty
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rental car companies**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rental car companies | 11 | 2.5% | 2.9K |

- [Rental car companies](/demand/nz/categories/nz-rental-car-companies)

## How has branded search demand for Thrifty changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thrifty in New Zealand fell from 3.6K to 2.9K.
- Across the 11 months ending August 2026, Thrifty fell from 10th to 11th among rental car companies in New Zealand.

## How did search popularity change for New Zealand rental car companies in August 2026?

- In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.
- In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.
- In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.
- In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
- In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.
- In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rental car companies | 3.6K | 2.7% | 10 |
| Nov 2025 | Rental car companies | 2.9K | 2% | 10 |
| Dec 2025 | Rental car companies | 2.9K | 2.1% | 10 |
| Jan 2026 | Rental car companies | 3.6K | 2.2% | 10 |
| Feb 2026 | Rental car companies | 2.9K | 1.9% | 11 |
| Mar 2026 | Rental car companies | 3K | 1.9% | 10 |
| Apr 2026 | Rental car companies | 3K | 2.4% | 10 |
| May 2026 | Rental car companies | 3K | 2.6% | 10 |
| Jun 2026 | Rental car companies | 2.9K | 2.7% | 10 |
| Jul 2026 | Rental car companies | 2.9K | 2.6% | 11 |
| Aug 2026 | Rental car companies | 2.9K | 2.5% | 11 |
| Sep 2026 | Rental car companies | — | — | — |

## How is Thrifty measured?

Brandwave collects information about searches that people make online using Thrifty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thrifty auckland airport”
- “thrifty car rental”
- “thrifty car rental near me”
- “thrifty nz”

## Which rental car companies compete with Thrifty?

- [Snap Rentals](/demand/nz/brands/snap-rentals)
- [Avis](/demand/nz/brands/avis)
- [Hertz](/demand/nz/brands/hertz)
- [Apex Car Rentals](/demand/nz/brands/apex-car-rentals)
- [Budget](/demand/nz/brands/budget)
- [GO Rentals](/demand/nz/brands/go-rentals)
- [Ezi Car Rental](/demand/nz/brands/ezi-car-rental): Head-to-head: /demand/nz/compare/ezi-car-rental-vs-thrifty
- [Europcar](/demand/nz/brands/europcar): Head-to-head: /demand/nz/compare/europcar-vs-thrifty
- [Jucy](/demand/nz/brands/jucy): Head-to-head: /demand/nz/compare/jucy-vs-thrifty
- [Enterprise Rent-A-Car](/demand/nz/brands/enterprise-rent-a-car): Head-to-head: /demand/nz/compare/enterprise-rent-a-car-vs-thrifty
- [Ace Rental Cars](/demand/nz/brands/ace-rental-cars): Head-to-head: /demand/nz/compare/ace-rental-cars-vs-thrifty

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thrifty: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thrifty

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.