---
title: "Threads: search popularity and Share of Search in New Zealand"
description: "Threads is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/threads"
publisher: "Brandwave"
---

# Threads: search popularity and Share of Search in New Zealand

Threads is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Threads
- **Owned by**: Meta
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among social media platforms**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media platforms | 9 | <0.01% | 350 |

- [Social media platforms](/demand/nz/categories/nz-social-media-platforms)

## How has branded search demand for Threads changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Threads in New Zealand fell from 370 to 350.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
- In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
- In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.
- In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.
- LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
- Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media platforms | 370 | <0.01% | 9 |
| Nov 2025 | Social media platforms | 450 | <0.01% | 9 |
| Dec 2025 | Social media platforms | 520 | <0.01% | 9 |
| Jan 2026 | Social media platforms | 650 | <0.01% | 9 |
| Feb 2026 | Social media platforms | 440 | <0.01% | 9 |
| Mar 2026 | Social media platforms | 530 | <0.01% | 9 |
| Apr 2026 | Social media platforms | 450 | <0.01% | 9 |
| May 2026 | Social media platforms | 440 | <0.01% | 9 |
| Jun 2026 | Social media platforms | 520 | <0.01% | 9 |
| Jul 2026 | Social media platforms | 420 | <0.01% | 9 |
| Aug 2026 | Social media platforms | 350 | <0.01% | 9 |
| Sep 2026 | Social media platforms | — | — | — |

## How is Threads measured?

Brandwave collects information about searches that people make online using Threads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “threads app”
- “threads meta”
- “threads social media”

## Which social media platforms compete with Threads?

- [YouTube](/demand/nz/brands/youtube)
- [Facebook](/demand/nz/brands/facebook)
- [Instagram](/demand/nz/brands/instagram)
- [Pinterest](/demand/nz/brands/pinterest): Head-to-head: /demand/nz/compare/pinterest-vs-threads
- [TikTok](/demand/nz/brands/tiktok): Head-to-head: /demand/nz/compare/threads-vs-tiktok
- [Reddit](/demand/nz/brands/reddit): Head-to-head: /demand/nz/compare/reddit-vs-threads
- [LinkedIn](/demand/nz/brands/linkedin): Head-to-head: /demand/nz/compare/linkedin-vs-threads
- [Snapchat](/demand/nz/brands/snapchat): Head-to-head: /demand/nz/compare/snapchat-vs-threads

## Who owns Threads?

Threads is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Quest, WhatsApp and Workplace, owned by the same company, in New Zealand.

- [Meta](/demand/nz/companies/meta): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Threads?

Threads is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Quest, WhatsApp and Workplace, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Threads: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/threads

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.