---
title: "How popular is ThoughtSpot? Searches and AI answers in New Zealand"
description: "AI analytics and business intelligence software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thoughtspot"
publisher: "Brandwave"
---

# How popular is ThoughtSpot? Searches and AI answers in New Zealand

AI analytics and business intelligence software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ThoughtSpot
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among business intelligence tools**: 0.1%

## Where does ThoughtSpot compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business intelligence tools | 6 | 0.1% | 20 |

- [Business intelligence tools](/demand/nz/categories/nz-business-intelligence-tools)

## Top business intelligence tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThoughtSpot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ThoughtSpot is the sixth most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Looker Studio | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Qlik | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Metabase | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| ThoughtSpot | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about business intelligence tools

- Asked ChatGPT "Which business intelligence tool should I use in New Zealand?": 1. Power BI, 2. Tableau, 3. Looker Studio, 4. Metabase
- Asked ChatGPT "What are the best business intelligence tools in New Zealand?": 1. Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Metabase, 6. ThoughtSpot
- Asked ChatGPT "What's the best business intelligence tool in New Zealand for reporting and dashboards?": 1. Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Metabase
- Searched Google, AI Overview "business intelligence tools": 1. Power BI, 2. Tableau, 3. Qlik, 4. ThoughtSpot
- Searched Google, AI Overview "data visualisation tools": 1. Tableau, 2. Power BI, 3. Looker Studio

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for ThoughtSpot changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for ThoughtSpot in New Zealand fell from 50 to 20.
- Across the 12 months ending October 2026, ThoughtSpot’s share of searches among business intelligence tools in New Zealand held steady, from 0.23% to 0.1%.

## How did search popularity change for New Zealand business intelligence tools in October 2026?

- In October 2026, Power BI gained share of searches among business intelligence tools in New Zealand, from 79% to 80.7%.
- In October 2026, Metabase lost share of searches among business intelligence tools in New Zealand, from 3.5% to 1.3%.
- In October 2026, Qlik rose from 5th to 4th among business intelligence tools in New Zealand.
- Estimated monthly branded searches for ThoughtSpot in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.
- Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Business intelligence tools | 50 | 0.23% | 6 |
| Dec 2025 | Business intelligence tools | 30 | 0.18% | 6 |
| Jan 2026 | Business intelligence tools | 20 | 0.12% | 6 |
| Feb 2026 | Business intelligence tools | 30 | 0.14% | 6 |
| Mar 2026 | Business intelligence tools | 20 | 0.08% | 6 |
| Apr 2026 | Business intelligence tools | 70 | 0.32% | 6 |
| May 2026 | Business intelligence tools | 50 | 0.23% | 6 |
| Jun 2026 | Business intelligence tools | 40 | 0.16% | 6 |
| Jul 2026 | Business intelligence tools | 30 | 0.14% | 6 |
| Aug 2026 | Business intelligence tools | 40 | 0.19% | 6 |
| Sep 2026 | Business intelligence tools | 30 | 0.14% | 6 |
| Oct 2026 | Business intelligence tools | 20 | 0.1% | 6 |

## How are ThoughtSpot’s branded searches counted?

Brandwave collects information about searches that people make online using ThoughtSpot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thoughtspot”

## Which business intelligence tools compete with ThoughtSpot?

- [Power BI](/demand/nz/brands/power-bi): Head-to-head: /demand/nz/compare/power-bi-vs-thoughtspot
- [Looker Studio](/demand/nz/brands/looker-studio): Head-to-head: /demand/nz/compare/looker-studio-vs-thoughtspot
- [Tableau](/demand/nz/brands/tableau): Head-to-head: /demand/nz/compare/tableau-vs-thoughtspot
- [Qlik](/demand/nz/brands/qlik): Head-to-head: /demand/nz/compare/qlik-vs-thoughtspot
- [Metabase](/demand/nz/brands/metabase): Head-to-head: /demand/nz/compare/metabase-vs-thoughtspot

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is ThoughtSpot? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/thoughtspot

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thoughtspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
