--- title: "Thor: search popularity in New Zealand" description: "Thor is an RV maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/thor-industries" publisher: "Brandwave" --- # Thor: search popularity in New Zealand Thor is an RV maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thor - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among rubber mallet brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rubber mallet brands | 5 | 10.6% | 1.3K | - [Rubber mallet brands](/demand/nz/categories/nz-rubber-mallet-brands) ## Top rubber mallet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thor is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Halder | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Kincrome | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Thor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fuller | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rubber mallet brands - Asked ChatGPT "Which rubber mallet brand should I buy in New Zealand?": 1. Thor, 2. Kincrome, 3. Fuller - Asked ChatGPT "What are the best rubber mallet brands in New Zealand?": 1. Halder, 2. Thor, 3. Kincrome, 4. Fuller - Asked ChatGPT "What's the best rubber mallet brand in New Zealand for general home use?": 1. Kincrome - Searched Google, AI Overview "best rubber mallet": 1. Halder - Searched Google, AI Overview "rubber mallet brands": 1. Halder, 2. Kincrome, 3. Fuller Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Thor changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thor in New Zealand rose from 880 to 1.3K. - Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand increased from 8% to 10.6%. - Across the 12 months ending September 2026, Thor’s share of searches among rubber mallet brands in New Zealand peaked at 10.6% in September 2026 and was lowest at 6.1% in June 2026. ## How did search popularity change for New Zealand rubber mallet brands in September 2026? - In September 2026, DeWalt gained share of searches among rubber mallet brands in New Zealand, from 38.4% to 40.7%. - In September 2026, Kincrome gained share of searches among rubber mallet brands in New Zealand, from 10.5% to 11.4%. - In September 2026, Fuller gained share of searches among rubber mallet brands in New Zealand, from 12.3% to 13.1%. - In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%. - In September 2026, Milwaukee lost share of searches among rubber mallet brands in New Zealand, from 28.8% to 24.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rubber mallet brands | 880 | 8% | 5 | | Nov 2025 | Rubber mallet brands | 1K | 7.6% | 5 | | Dec 2025 | Rubber mallet brands | 880 | 7.6% | 5 | | Jan 2026 | Rubber mallet brands | 720 | 6.7% | 5 | | Feb 2026 | Rubber mallet brands | 720 | 6.8% | 5 | | Mar 2026 | Rubber mallet brands | 720 | 6.6% | 5 | | Apr 2026 | Rubber mallet brands | 720 | 6.9% | 5 | | May 2026 | Rubber mallet brands | 720 | 6.6% | 5 | | Jun 2026 | Rubber mallet brands | 720 | 6.1% | 5 | | Jul 2026 | Rubber mallet brands | 880 | 7.9% | 5 | | Aug 2026 | Rubber mallet brands | 1.3K | 10% | 5 | | Sep 2026 | Rubber mallet brands | 1.3K | 10.6% | 5 | ## How are Thor’s branded searches counted? Brandwave collects information about searches that people make online using Thor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thor hammer” ## Which rubber mallet brands compete with Thor? - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-thor-industries - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-thor-industries - [Fuller](/demand/nz/brands/fuller): Head-to-head: /demand/nz/compare/fuller-vs-thor-industries - [Kincrome](/demand/nz/brands/kincrome): Head-to-head: /demand/nz/compare/kincrome-vs-thor-industries - [Halder](/demand/nz/brands/halder): Head-to-head: /demand/nz/compare/halder-vs-thor-industries ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thor: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/thor-industries This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thor-industries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.