---
title: "Thompson's: search popularity and Share of Search in New Zealand"
description: "Thompson's is a vitamin and supplement brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thompsons"
publisher: "Brandwave"
---

# Thompson's: search popularity and Share of Search in New Zealand

Thompson's is a vitamin and supplement brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thompson's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among supplement brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Supplement brands | 7 | 5.5% | 1.2K |

- [Supplement brands](/demand/nz/categories/nz-supplement-brands)

## How has branded search demand for Thompson's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thompson's in New Zealand fell from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand decreased from 7.3% to 5.5%.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand peaked at 8.1% in January 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, Thompson's fell from 6th to 7th among supplement brands in New Zealand.

## How did search popularity change for New Zealand supplement brands in August 2026?

- In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.
- In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.
- In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.
- In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.
- In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
- Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Supplement brands | 1.4K | 7.3% | 6 |
| Nov 2025 | Supplement brands | 1.4K | 7.7% | 6 |
| Dec 2025 | Supplement brands | 1.1K | 7.9% | 6 |
| Jan 2026 | Supplement brands | 1.4K | 8.1% | 6 |
| Feb 2026 | Supplement brands | 1.2K | 7.3% | 6 |
| Mar 2026 | Supplement brands | 1.4K | 6.9% | 6 |
| Apr 2026 | Supplement brands | 1.4K | 7.3% | 6 |
| May 2026 | Supplement brands | 1.4K | 6.8% | 7 |
| Jun 2026 | Supplement brands | 1.4K | 7% | 7 |
| Jul 2026 | Supplement brands | 1.1K | 6% | 7 |
| Aug 2026 | Supplement brands | 1.2K | 5.5% | 7 |
| Sep 2026 | Supplement brands | — | — | — |

## How is Thompson's measured?

Brandwave collects information about searches that people make online using Thompson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thompson's”
- “thompsons”
- “thompsons magnesium”
- “thompsons near me”
- “thompsons new zealand”
- “thompsons nz”
- “thompsons online”
- “thompsons supplements”
- “thompsons timber”
- “thompsons vitamins”

## Which supplement brands compete with Thompson's?

- [Go Healthy](/demand/nz/brands/go-healthy)
- [Healtheries](/demand/nz/brands/healtheries)
- [Blackmores](/demand/nz/brands/blackmores)
- [Clinicians](/demand/nz/brands/clinicians): Head-to-head: /demand/nz/compare/clinicians-vs-thompsons
- [Swisse](/demand/nz/brands/swisse): Head-to-head: /demand/nz/compare/swisse-vs-thompsons
- [Kiwiherb](/demand/nz/brands/kiwiherb): Head-to-head: /demand/nz/compare/kiwiherb-vs-thompsons
- [Good Health](/demand/nz/brands/good-health): Head-to-head: /demand/nz/compare/good-health-vs-thompsons
- [Nature's Way](/demand/nz/brands/natures-way): Head-to-head: /demand/nz/compare/natures-way-vs-thompsons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thompson's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thompsons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thompsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.