---
title: "Thirsty Liquor: search popularity and Share of Search in New Zealand"
description: "Thirsty Liquor is a liquor retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thirsty-liquor"
publisher: "Brandwave"
---

# Thirsty Liquor: search popularity and Share of Search in New Zealand

Thirsty Liquor is a liquor retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thirsty Liquor
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among liquor retailers**: 12.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Liquor Retailers | 3 | 12.8% | 18K |

- [New Zealand Liquor Retailers](/demand/nz/categories/nz-liquor-retailers)

## How has branded search demand for Thirsty Liquor changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thirsty Liquor in New Zealand fell from 21.1K to 18K.
- Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand increased from 11.3% to 12.8%.
- Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand peaked at 14.6% in February 2026 and was lowest at 11.3% in October 2025.

## How did search popularity change for New Zealand liquor retailers in August 2026?

- In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
- In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
- Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
- Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
- Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liquor Retailers | 21.1K | 11.3% | 3 |
| Nov 2025 | Liquor Retailers | 21.7K | 11.4% | 3 |
| Dec 2025 | Liquor Retailers | 39.3K | 11.5% | 3 |
| Jan 2026 | Liquor Retailers | 21.8K | 13.3% | 3 |
| Feb 2026 | Liquor Retailers | 21.6K | 14.6% | 3 |
| Mar 2026 | Liquor Retailers | 18.1K | 11.6% | 3 |
| Apr 2026 | Liquor Retailers | 22.2K | 12.8% | 3 |
| May 2026 | Liquor Retailers | 17.8K | 11.5% | 3 |
| Jun 2026 | Liquor Retailers | 17.7K | 12.6% | 3 |
| Jul 2026 | Liquor Retailers | 17.8K | 12.5% | 3 |
| Aug 2026 | Liquor Retailers | 18K | 12.8% | 3 |
| Sep 2026 | Liquor Retailers | — | — | — |

## How is Thirsty Liquor measured?

Brandwave collects information about searches that people make online using Thirsty Liquor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thirsty liquor”
- “thirsty liquor claudelands”
- “thirsty liquor grove road”
- “thirsty liquor hillcrest”
- “thirsty liquor near me”
- “thirsty liquor new zealand”
- “thirsty liquor nz”
- “thirsty liquor online”
- “thirsty liquor specials”
- “thirsty liquor store”
- “thirsty liquor store near me”
- “thirstyliquor”

## Which liquor retailers compete with Thirsty Liquor?

- [Liquorland](/demand/nz/brands/liquorland): Head-to-head: /demand/nz/compare/liquorland-vs-thirsty-liquor
- [Super Liquor](/demand/nz/brands/super-liquor): Head-to-head: /demand/nz/compare/super-liquor-vs-thirsty-liquor
- [Black Bull Liquor](/demand/nz/brands/black-bull-liquor): Head-to-head: /demand/nz/compare/black-bull-liquor-vs-thirsty-liquor
- [Liquor Centre](/demand/nz/brands/liquor-centre): Head-to-head: /demand/nz/compare/liquor-centre-vs-thirsty-liquor
- [The Bottle-O](/demand/nz/brands/the-bottle-o): Head-to-head: /demand/nz/compare/the-bottle-o-vs-thirsty-liquor
- [The Trusts](/demand/nz/brands/the-trusts)
- [Glengarry](/demand/nz/brands/glengarry)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thirsty Liquor: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thirsty-liquor

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thirsty-liquor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.