---
title: "Thinx: search popularity and Share of Search in New Zealand"
description: "An apparel brand offering period underwear and other leakproof products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thinx"
publisher: "Brandwave"
---

# Thinx: search popularity and Share of Search in New Zealand

An apparel brand offering period underwear and other leakproof products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thinx
- **Owned by**: Kimberly-Clark
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among period care brands**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period care brands | 5 | 2.4% | 270 |

- [Period care brands](/demand/nz/categories/nz-period-care-brands)

## How has branded search demand for Thinx changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thinx in New Zealand rose from 80 to 270.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand increased from 1.1% to 2.4%.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 1.1% in October 2025.

## How did search popularity change for New Zealand period care brands in August 2026?

- In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
- In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
- In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.
- In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
- TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period care brands | 80 | 1.1% | 5 |
| Nov 2025 | Period care brands | 120 | 1.3% | 5 |
| Dec 2025 | Period care brands | 90 | 1.2% | 5 |
| Jan 2026 | Period care brands | 150 | 1.5% | 5 |
| Feb 2026 | Period care brands | 480 | 6.2% | 4 |
| Mar 2026 | Period care brands | 580 | 7.2% | 4 |
| Apr 2026 | Period care brands | 430 | 5.4% | 4 |
| May 2026 | Period care brands | 640 | 7.1% | 4 |
| Jun 2026 | Period care brands | 1K | 10.6% | 4 |
| Jul 2026 | Period care brands | 880 | 8.7% | 4 |
| Aug 2026 | Period care brands | 270 | 2.4% | 5 |
| Sep 2026 | Period care brands | — | — | — |

## How is Thinx measured?

Brandwave collects information about searches that people make online using Thinx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “period panty thinx”
- “thinx”
- “thinx incontinence underwear”
- “thinx near me”
- “thinx new zealand”
- “thinx nz”
- “thinx pads”
- “thinx period underwear”
- “thinx tampons”

## Which period care brands compete with Thinx?

- [Modibodi](/demand/nz/brands/modibodi): Head-to-head: /demand/nz/compare/modibodi-vs-thinx
- [Libra](/demand/nz/brands/libra): Head-to-head: /demand/nz/compare/libra-vs-thinx
- [U by Kotex](/demand/nz/brands/u-by-kotex): Head-to-head: /demand/nz/compare/thinx-vs-u-by-kotex
- [TOM Organic](/demand/nz/brands/tom-organic): Head-to-head: /demand/nz/compare/thinx-vs-tom-organic

## Who owns Thinx?

Thinx is owned by Kimberly-Clark. Brandwave also tracks Huggies Wipes, Kleenex and U by Kotex, owned by the same company, in New Zealand.

- [Kimberly-Clark](/demand/nz/companies/kimberly-clark): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Thinx?

Thinx is owned by Kimberly-Clark. Brandwave also tracks Huggies Wipes, Kleenex and U by Kotex, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Thinx: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thinx

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.