--- title: "ThinkSafe: search popularity in New Zealand" description: "ThinkSafe is health and safety software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/thinksafe" publisher: "Brandwave" --- # ThinkSafe: search popularity in New Zealand ThinkSafe is health and safety software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ThinkSafe - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among health and safety software**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Health and safety software | 7 | 2.3% | 170 | - [Health and safety software](/demand/nz/categories/nz-health-and-safety-software) ## Top health and safety software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThinkSafe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ThinkSafe is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThinkSafe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SafetyCulture | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HazardCo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ecoPortal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SiteConnect | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | SiteApp Pro | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mango | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Vault | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Donesafe | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about health and safety software - Asked ChatGPT "Which health and safety software should I use in New Zealand?": 1. ThinkSafe, 2. SafetyCulture, 3. ecoPortal, 4. HazardCo - Asked ChatGPT "What are the best health and safety software tools in New Zealand?": 1. ThinkSafe, 2. HazardCo, 3. SafetyCulture, 4. ecoPortal, 5. Mango, 6. Donesafe - Asked ChatGPT "What's the best health and safety software in New Zealand for a small business?": 1. ThinkSafe, 2. SiteApp Pro, 3. SafetyCulture, 4. HazardCo, 5. Vault - Searched Google, AI Overview "health and safety software nz": 1. ThinkSafe, 2. HazardCo, 3. SiteConnect, 4. SafetyCulture - Searched Google, AI Overview "hazard reporting software": 1. SafetyCulture, 2. SiteConnect Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ThinkSafe changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ThinkSafe in New Zealand rose from 110 to 170. - Across the 12 months ending September 2026, ThinkSafe’s share of searches among health and safety software in New Zealand increased from 1.4% to 2.3%. - Across the 12 months ending September 2026, ThinkSafe’s share of searches among health and safety software in New Zealand peaked at 2.3% in September 2026 and was lowest at 0.93% in December 2025. ## How did search popularity change for New Zealand health and safety software in September 2026? - In September 2026, ecoPortal gained share of searches among health and safety software in New Zealand, from 8.6% to 11.7%. - In September 2026, HazardCo gained share of searches among health and safety software in New Zealand, from 23.6% to 26.5%. - In September 2026, SiteApp Pro gained share of searches among health and safety software in New Zealand, from 15.5% to 16.8%. - In September 2026, Donesafe gained share of searches among health and safety software in New Zealand, from 7.9% to 8.5%. - In September 2026, ThinkSafe gained share of searches among health and safety software in New Zealand, from 1.7% to 2.3%. - In September 2026, SiteConnect gained share of searches among health and safety software in New Zealand, from 4.6% to 5.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Health and safety software | 110 | 1.4% | 7 | | Nov 2025 | Health and safety software | 90 | 1.1% | 7 | | Dec 2025 | Health and safety software | 50 | 0.93% | 7 | | Jan 2026 | Health and safety software | 90 | 1.2% | 7 | | Feb 2026 | Health and safety software | 110 | 1.3% | 7 | | Mar 2026 | Health and safety software | 140 | 1.4% | 7 | | Apr 2026 | Health and safety software | 90 | 1.1% | 7 | | May 2026 | Health and safety software | 140 | 1.7% | 7 | | Jun 2026 | Health and safety software | 110 | 1.1% | 7 | | Jul 2026 | Health and safety software | 90 | 1.1% | 7 | | Aug 2026 | Health and safety software | 140 | 1.7% | 7 | | Sep 2026 | Health and safety software | 170 | 2.3% | 7 | ## How are ThinkSafe’s branded searches counted? Brandwave collects information about searches that people make online using ThinkSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thinksafe” ## Which health and safety software compete with ThinkSafe? - [SafetyCulture](/demand/nz/brands/safetyculture) - [HazardCo](/demand/nz/brands/hazardco) - [SiteApp Pro](/demand/nz/brands/siteapp-pro) - [ecoPortal](/demand/nz/brands/ecoportal): Head-to-head: /demand/nz/compare/ecoportal-vs-thinksafe - [Donesafe](/demand/nz/brands/donesafe): Head-to-head: /demand/nz/compare/donesafe-vs-thinksafe - [SiteConnect](/demand/nz/brands/siteconnect): Head-to-head: /demand/nz/compare/siteconnect-vs-thinksafe - [Mango](/demand/nz/brands/mango): Head-to-head: /demand/nz/compare/mango-vs-thinksafe - [Vault](/demand/nz/brands/vault): Head-to-head: /demand/nz/compare/thinksafe-vs-vault ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ThinkSafe: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/thinksafe This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thinksafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.