---
title: "Thinkific: search popularity and Share of Search in New Zealand"
description: "Thinkific provides tools to build, sell, and deliver online courses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thinkific"
publisher: "Brandwave"
---

# Thinkific: search popularity and Share of Search in New Zealand

Thinkific provides tools to build, sell, and deliver online courses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thinkific
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online course platforms**: 24.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online course platforms | 2 | 24.7% | 390 |

- [Online course platforms](/demand/nz/categories/nz-online-course-platforms)

## How has branded search demand for Thinkific changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thinkific in New Zealand fell from 610 to 390.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand decreased from 25.7% to 24.7%.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms in New Zealand peaked at 30.5% in April 2026 and was lowest at 21.7% in June 2026.

## How did search popularity change for New Zealand online course platforms in August 2026?

- In August 2026, Teachable gained estimated Share of Search among online course platforms in New Zealand, from 17.6% to 21.5%.
- In August 2026, LearnWorlds gained estimated Share of Search among online course platforms in New Zealand, from 8.8% to 11.4%.
- In August 2026, Podia gained estimated Share of Search among online course platforms in New Zealand, from 11.3% to 12%.
- In August 2026, Kajabi lost estimated Share of Search among online course platforms in New Zealand, from 36.5% to 30.4%.
- In August 2026, Thinkific lost estimated Share of Search among online course platforms in New Zealand, from 25.8% to 24.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online course platforms | 610 | 25.7% | 2 |
| Nov 2025 | Online course platforms | 500 | 24.2% | 3 |
| Dec 2025 | Online course platforms | 400 | 21.9% | 3 |
| Jan 2026 | Online course platforms | 610 | 28.1% | 2 |
| Feb 2026 | Online course platforms | 490 | 24.1% | 2 |
| Mar 2026 | Online course platforms | 600 | 27.4% | 2 |
| Apr 2026 | Online course platforms | 610 | 30.5% | 2 |
| May 2026 | Online course platforms | 490 | 26.1% | 2 |
| Jun 2026 | Online course platforms | 410 | 21.7% | 2 |
| Jul 2026 | Online course platforms | 410 | 25.8% | 2 |
| Aug 2026 | Online course platforms | 390 | 24.7% | 2 |
| Sep 2026 | Online course platforms | — | — | — |

## How is Thinkific measured?

Brandwave collects information about searches that people make online using Thinkific’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thinkific”
- “thinkific com”
- “thinkific course platform”
- “thinkific online course”

## Which online course platforms compete with Thinkific?

- [Kajabi](/demand/nz/brands/kajabi): Head-to-head: /demand/nz/compare/kajabi-vs-thinkific
- [Teachable](/demand/nz/brands/teachable): Head-to-head: /demand/nz/compare/teachable-vs-thinkific
- [Podia](/demand/nz/brands/podia): Head-to-head: /demand/nz/compare/podia-vs-thinkific
- [LearnWorlds](/demand/nz/brands/learnworlds): Head-to-head: /demand/nz/compare/learnworlds-vs-thinkific

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thinkific: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thinkific

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thinkific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.