--- title: "ThinkConcepts: search popularity and Share of Search in New Zealand" description: "ThinkConcepts provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/thinkconcepts" publisher: "Brandwave" --- # ThinkConcepts: search popularity and Share of Search in New Zealand ThinkConcepts provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ThinkConcepts - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland IT service providers**: 13.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland IT service providers | 4 | 13.9% | 270 | | Tauranga IT service providers | 4 | 16.2% | 270 | | Wellington IT service providers | 3 | 15.9% | 270 | - [Auckland IT service providers](/demand/nz/categories/nz-auckland-it-service-providers) - [Tauranga IT service providers](/demand/nz/categories/nz-tauranga-it-service-providers) - [Wellington IT service providers](/demand/nz/categories/nz-wellington-it-service-providers) ## How has branded search demand for ThinkConcepts changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ThinkConcepts in New Zealand rose from 230 to 270. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand decreased from 18% to 13.9%. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 18.9% in December 2025 and was lowest at 10% in July 2026. - Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among auckland IT service providers in New Zealand. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand increased from 11.1% to 16.2%. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand peaked at 16.2% in August 2026 and was lowest at 9.3% in July 2026. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 20.7% to 15.9%. - Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 21.7% in December 2025 and was lowest at 12.6% in May 2026. - Across the 11 months ending August 2026, ThinkConcepts fell from 2nd to 3rd among wellington IT service providers in New Zealand. ## How did search popularity change for New Zealand auckland IT service providers in August 2026? - In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%. - In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%. - In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%. - In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%. ## How did search popularity change for New Zealand tauranga IT service providers in August 2026? - In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%. - In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%. - In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%. - In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%. ## How did search popularity change for New Zealand wellington IT service providers in August 2026? - In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%. - In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%. - In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%. - Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland IT service providers | 230 | 18% | 3 | | Nov 2025 | Auckland IT service providers | 220 | 18.5% | 3 | | Dec 2025 | Auckland IT service providers | 180 | 18.9% | 3 | | Jan 2026 | Auckland IT service providers | 180 | 18% | 3 | | Feb 2026 | Auckland IT service providers | 180 | 15% | 3 | | Mar 2026 | Auckland IT service providers | 220 | 14.1% | 3 | | Apr 2026 | Auckland IT service providers | 180 | 15% | 3 | | May 2026 | Auckland IT service providers | 180 | 10.3% | 4 | | Jun 2026 | Auckland IT service providers | 210 | 12.9% | 4 | | Jul 2026 | Auckland IT service providers | 140 | 10% | 4 | | Aug 2026 | Auckland IT service providers | 270 | 13.9% | 4 | | Sep 2026 | Auckland IT service providers | — | — | — | | Oct 2025 | Tauranga IT service providers | 230 | 11.1% | 4 | | Nov 2025 | Tauranga IT service providers | 220 | 12.3% | 4 | | Dec 2025 | Tauranga IT service providers | 180 | 11.8% | 4 | | Jan 2026 | Tauranga IT service providers | 180 | 11.8% | 4 | | Feb 2026 | Tauranga IT service providers | 180 | 11.5% | 4 | | Mar 2026 | Tauranga IT service providers | 220 | 10% | 4 | | Apr 2026 | Tauranga IT service providers | 180 | 11.7% | 4 | | May 2026 | Tauranga IT service providers | 180 | 10.3% | 4 | | Jun 2026 | Tauranga IT service providers | 210 | 11.8% | 4 | | Jul 2026 | Tauranga IT service providers | 140 | 9.3% | 4 | | Aug 2026 | Tauranga IT service providers | 270 | 16.2% | 4 | | Sep 2026 | Tauranga IT service providers | — | — | — | | Oct 2025 | Wellington IT service providers | 230 | 20.7% | 2 | | Nov 2025 | Wellington IT service providers | 220 | 21.2% | 2 | | Dec 2025 | Wellington IT service providers | 180 | 21.7% | 2 | | Jan 2026 | Wellington IT service providers | 180 | 20.7% | 2 | | Feb 2026 | Wellington IT service providers | 180 | 17.6% | 2 | | Mar 2026 | Wellington IT service providers | 220 | 15.8% | 2 | | Apr 2026 | Wellington IT service providers | 180 | 19.1% | 2 | | May 2026 | Wellington IT service providers | 180 | 12.6% | 3 | | Jun 2026 | Wellington IT service providers | 210 | 14.5% | 3 | | Jul 2026 | Wellington IT service providers | 140 | 13% | 3 | | Aug 2026 | Wellington IT service providers | 270 | 15.9% | 3 | | Sep 2026 | Wellington IT service providers | — | — | — | ## How is ThinkConcepts measured? Brandwave collects information about searches that people make online using ThinkConcepts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “think concepts” - “thinking.co.nz” ## Which auckland IT service providers compete with ThinkConcepts? - [First Focus](/demand/nz/brands/first-focus): Head-to-head: /demand/nz/compare/first-focus-vs-thinkconcepts - [CodeBlue](/demand/nz/brands/codeblue): Head-to-head: /demand/nz/compare/codeblue-vs-thinkconcepts - [iT360](/demand/nz/brands/it360): Head-to-head: /demand/nz/compare/it360-vs-thinkconcepts ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ThinkConcepts: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thinkconcepts This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thinkconcepts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.