---
title: "Things: search popularity and Share of Search in New Zealand"
description: "Things is a to-do list app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/things"
publisher: "Brandwave"
---

# Things: search popularity and Share of Search in New Zealand

Things is a to-do list app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Things
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among to-do list apps**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| To-do list apps | 4 | 6.5% | 210 |

- [To-do list apps](/demand/nz/categories/nz-to-do-list-apps)

## How has branded search demand for Things changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Things in New Zealand rose from 130 to 210.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand increased from 4.4% to 6.5%.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand peaked at 6.5% in August 2026 and was lowest at 3.9% in March 2026.

## How did search popularity change for New Zealand to-do list apps in August 2026?

- In August 2026, TickTick gained estimated Share of Search among to-do list apps in New Zealand, from 18.9% to 20.9%.
- In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
- In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.
- In August 2026, Todoist lost estimated Share of Search among to-do list apps in New Zealand, from 47.1% to 45.8%.
- Estimated monthly branded searches for Any.do in New Zealand fell 41.7% over 11 measured months, from 120 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | To-do list apps | 130 | 4.4% | 4 |
| Nov 2025 | To-do list apps | 140 | 4.8% | 4 |
| Dec 2025 | To-do list apps | 100 | 4.4% | 4 |
| Jan 2026 | To-do list apps | 160 | 4.5% | 4 |
| Feb 2026 | To-do list apps | 160 | 5.2% | 4 |
| Mar 2026 | To-do list apps | 130 | 3.9% | 4 |
| Apr 2026 | To-do list apps | 130 | 5.1% | 4 |
| May 2026 | To-do list apps | 140 | 4.4% | 4 |
| Jun 2026 | To-do list apps | 150 | 4.3% | 4 |
| Jul 2026 | To-do list apps | 140 | 4.7% | 4 |
| Aug 2026 | To-do list apps | 210 | 6.5% | 4 |
| Sep 2026 | To-do list apps | — | — | — |

## How is Things measured?

Brandwave collects information about searches that people make online using Things’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “things 3”
- “things app”
- “things reminders”
- “things task app”
- “things to do list”

## Which to-do list apps compete with Things?

- [Todoist](/demand/nz/brands/todoist): Head-to-head: /demand/nz/compare/things-vs-todoist
- [Microsoft To Do](/demand/nz/brands/microsoft-to-do): Head-to-head: /demand/nz/compare/microsoft-to-do-vs-things
- [TickTick](/demand/nz/brands/ticktick): Head-to-head: /demand/nz/compare/things-vs-ticktick
- [Any.do](/demand/nz/brands/any-do): Head-to-head: /demand/nz/compare/any-do-vs-things

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Things: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/things

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.