---
title: "Things Digital: search popularity and Share of Search in New Zealand"
description: "Things Digital provides business IT support services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/things-digital"
publisher: "Brandwave"
---

# Things Digital: search popularity and Share of Search in New Zealand

Things Digital provides business IT support services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Things Digital
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings IT support companies**: 0.68%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings IT support companies | 6 | 0.68% | 10 |

- [Hastings IT support companies](/demand/nz/categories/nz-hastings-it-support-companies)

## How has branded search demand for Things Digital changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Things Digital in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Things Digital’s estimated Share of Search among hastings IT support companies in New Zealand held steady, from 0.99% to 0.68%.

## How did search popularity change for New Zealand hastings IT support companies in August 2026?

- In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%.
- In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%.
- In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%.
- Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand has lost ground for 3 months in a row, from 9.1% to 6.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings IT support companies | 10 | 0.99% | 6 |
| Nov 2025 | Hastings IT support companies | 10 | 1.1% | 6 |
| Dec 2025 | Hastings IT support companies | 10 | 1.4% | 6 |
| Jan 2026 | Hastings IT support companies | 10 | 1.3% | 6 |
| Feb 2026 | Hastings IT support companies | 10 | 1.2% | 6 |
| Mar 2026 | Hastings IT support companies | 10 | 0.94% | 6 |
| Apr 2026 | Hastings IT support companies | 10 | 1.1% | 6 |
| May 2026 | Hastings IT support companies | 10 | 1% | 6 |
| Jun 2026 | Hastings IT support companies | 10 | 0.72% | 6 |
| Jul 2026 | Hastings IT support companies | 10 | 0.89% | 6 |
| Aug 2026 | Hastings IT support companies | 10 | 0.68% | 6 |
| Sep 2026 | Hastings IT support companies | — | — | — |

## How is Things Digital measured?

Brandwave collects information about searches that people make online using Things Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “things digital”

## Which hastings IT support companies compete with Things Digital?

- [DTSL](/demand/nz/brands/dtsl): Head-to-head: /demand/nz/compare/dtsl-vs-things-digital
- [Tribe Technology](/demand/nz/brands/tribe-technology): Head-to-head: /demand/nz/compare/things-digital-vs-tribe-technology
- [OxygenIT](/demand/nz/brands/oxygenit): Head-to-head: /demand/nz/compare/oxygenit-vs-things-digital
- [Glenn Cook Technologies](/demand/nz/brands/glenn-cook-technologies): Head-to-head: /demand/nz/compare/glenn-cook-technologies-vs-things-digital
- [StressFree IT](/demand/nz/brands/stressfree-it): Head-to-head: /demand/nz/compare/stressfree-it-vs-things-digital

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Things Digital: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/things-digital

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/things-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.