---
title: "Thermomix: search popularity and Share of Search in New Zealand"
description: "Thermomix makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/thermomix"
publisher: "Brandwave"
---

# Thermomix: search popularity and Share of Search in New Zealand

Thermomix makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thermomix
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among small kitchen appliance brands**: 13.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Small kitchen appliance brands | 4 | 13.5% | 18.5K |

- [Small kitchen appliance brands](/demand/nz/categories/nz-kitchen-appliance-brands)

## How has branded search demand for Thermomix changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thermomix in New Zealand fell from 22.6K to 18.5K.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand decreased from 17.8% to 13.5%.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 17.8% in October 2025 and was lowest at 11.7% in December 2025.
- Across the 11 months ending August 2026, Thermomix fell from 3rd to 4th among small kitchen appliance brands in New Zealand.

## How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
- In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
- In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
- Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
- KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
- Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Small kitchen appliance brands | 22.6K | 17.8% | 3 |
| Nov 2025 | Small kitchen appliance brands | 19.2K | 12.2% | 4 |
| Dec 2025 | Small kitchen appliance brands | 18.6K | 11.7% | 5 |
| Jan 2026 | Small kitchen appliance brands | 16.4K | 13.2% | 3 |
| Feb 2026 | Small kitchen appliance brands | 12.7K | 13.2% | 4 |
| Mar 2026 | Small kitchen appliance brands | 15.5K | 15.1% | 3 |
| Apr 2026 | Small kitchen appliance brands | 15.3K | 12.7% | 4 |
| May 2026 | Small kitchen appliance brands | 19.1K | 14.1% | 3 |
| Jun 2026 | Small kitchen appliance brands | 23.7K | 17.2% | 3 |
| Jul 2026 | Small kitchen appliance brands | 19.3K | 13.4% | 3 |
| Aug 2026 | Small kitchen appliance brands | 18.5K | 13.5% | 4 |
| Sep 2026 | Small kitchen appliance brands | — | — | — |

## How is Thermomix measured?

Brandwave collects information about searches that people make online using Thermomix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mix shop thermomix”
- “new thermomix”
- “the mix shop thermomix”
- “thermomix”
- “thermomix 7”
- “thermomix air fryer”
- “thermomix blade cover”
- “thermomix blender”
- “thermomix co nz”
- “thermomix cost”
- “thermomix cutter”
- “thermomix is it worth it”
- “thermomix kettle”
- “thermomix mixer”
- “thermomix near me”
- “thermomix nz”
- “thermomix nz price”
- “thermomix online”
- “thermomix shop”
- “thermomix tm5”
- “thermomix tm6”
- “thermomix tm6 price”
- “thermomix tm7”
- “thermomix toaster”
- “thermomix varoma”
- “tm6 thermomix”
- “tm7 thermomix”

## Which small kitchen appliance brands compete with Thermomix?

- [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-thermomix
- [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-thermomix
- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/philips-vs-thermomix
- [KitchenAid](/demand/nz/brands/kitchenaid): Head-to-head: /demand/nz/compare/kitchenaid-vs-thermomix
- [Kenwood](/demand/nz/brands/kenwood): Head-to-head: /demand/nz/compare/kenwood-vs-thermomix
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Sunbeam](/demand/nz/brands/sunbeam)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thermomix: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/thermomix

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/thermomix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.