--- title: "Therm-ic: search popularity in New Zealand" description: "Therm-ic makes heated gloves and socks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/therm-ic" publisher: "Brandwave" --- # Therm-ic: search popularity in New Zealand Therm-ic makes heated gloves and socks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Therm-ic - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among heated gloves brands**: 0.38% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heated gloves brands | 3 | 0.38% | 30 | - [Heated gloves brands](/demand/nz/categories/nz-heated-gloves-brands) ## Top heated gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Therm-ic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-ic is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenz | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Therm-ic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heated gloves brands - Asked ChatGPT "Which heated gloves brand should I buy in New Zealand?": 1. Lenz, 2. Therm-ic - Asked ChatGPT "What are the best heated gloves brands in New Zealand?": 1. Therm-ic, 2. Lenz, 3. Milwaukee - Asked ChatGPT "What's the best heated gloves brand in New Zealand for cold weather?": 1. Lenz, 2. Therm-ic - Searched Google, AI Overview "heated gloves nz": 1. Lenz - Searched Google, AI Overview "battery heated gloves": named none of the brands we track Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Therm-ic changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Therm-ic in New Zealand rose from 20 to 30. - Across the 12 months ending September 2026, Therm-ic’s share of searches among heated gloves brands in New Zealand held steady, from 0.31% to 0.38%. ## How did search popularity change for New Zealand heated gloves brands in September 2026? - In September 2026, DeWalt gained share of searches among heated gloves brands in New Zealand, from 56.8% to 62.5%. - In September 2026, Milwaukee lost share of searches among heated gloves brands in New Zealand, from 42.7% to 37%. - Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heated gloves brands | 20 | 0.31% | 3 | | Nov 2025 | Heated gloves brands | 20 | 0.24% | 3 | | Dec 2025 | Heated gloves brands | 20 | 0.31% | 3 | | Jan 2026 | Heated gloves brands | 30 | 0.5% | 3 | | Feb 2026 | Heated gloves brands | 20 | 0.31% | 3 | | Mar 2026 | Heated gloves brands | 20 | 0.3% | 3 | | Apr 2026 | Heated gloves brands | 30 | 0.47% | 3 | | May 2026 | Heated gloves brands | 30 | 0.42% | 3 | | Jun 2026 | Heated gloves brands | 40 | 0.49% | 3 | | Jul 2026 | Heated gloves brands | 40 | 0.57% | 3 | | Aug 2026 | Heated gloves brands | 40 | 0.46% | 3 | | Sep 2026 | Heated gloves brands | 30 | 0.38% | 3 | ## How are Therm-ic’s branded searches counted? Brandwave collects information about searches that people make online using Therm-ic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “therm ic” - “thermic heated gloves” ## Which heated gloves brands compete with Therm-ic? - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-therm-ic - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-therm-ic - [Lenz](/demand/nz/brands/lenz): Head-to-head: /demand/nz/compare/lenz-vs-therm-ic ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Therm-ic: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/therm-ic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/therm-ic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.