--- title: "Therm-a-Rest: search popularity in New Zealand" description: "Therm-a-Rest makes sleeping pads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/therm-a-rest" publisher: "Brandwave" --- # Therm-a-Rest: search popularity in New Zealand Therm-a-Rest makes sleeping pads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Therm-a-Rest - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sleeping bag brands**: 0.29% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleeping bag brands | 4 | 0.29% | 320 | | Sleeping pad brands | 2 | 24.8% | 320 | - [Sleeping bag brands](/demand/nz/categories/nz-sleeping-bag-brands) - [Sleeping pad brands](/demand/nz/categories/nz-sleeping-pad-brands) ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Therm-a-Rest did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Therm-a-Rest changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Therm-a-Rest in New Zealand fell from 480 to 320. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands in New Zealand held steady, from 0.4% to 0.29%. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand decreased from 29.3% to 24.8%. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 21.7% in May 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026. - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. - Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026. - Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026. ## How did search popularity change for New Zealand sleeping pad brands in September 2026? - In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%. - In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%. - In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleeping bag brands | 480 | 0.4% | 4 | | Nov 2025 | Sleeping bag brands | 590 | 0.37% | 4 | | Dec 2025 | Sleeping bag brands | 570 | 0.31% | 4 | | Jan 2026 | Sleeping bag brands | 590 | 0.39% | 4 | | Feb 2026 | Sleeping bag brands | 590 | 0.48% | 4 | | Mar 2026 | Sleeping bag brands | 530 | 0.36% | 4 | | Apr 2026 | Sleeping bag brands | 430 | 0.26% | 4 | | May 2026 | Sleeping bag brands | 330 | 0.22% | 4 | | Jun 2026 | Sleeping bag brands | 350 | 0.2% | 4 | | Jul 2026 | Sleeping bag brands | 280 | 0.17% | 6 | | Aug 2026 | Sleeping bag brands | 350 | 0.26% | 4 | | Sep 2026 | Sleeping bag brands | 320 | 0.29% | 4 | | Oct 2025 | Sleeping pad brands | 480 | 29.3% | 2 | | Nov 2025 | Sleeping pad brands | 590 | 29.4% | 2 | | Dec 2025 | Sleeping pad brands | 570 | 29.2% | 2 | | Jan 2026 | Sleeping pad brands | 590 | 28.6% | 2 | | Feb 2026 | Sleeping pad brands | 590 | 29.9% | 2 | | Mar 2026 | Sleeping pad brands | 530 | 27.2% | 2 | | Apr 2026 | Sleeping pad brands | 430 | 25.4% | 2 | | May 2026 | Sleeping pad brands | 330 | 21.7% | 2 | | Jun 2026 | Sleeping pad brands | 350 | 25.4% | 2 | | Jul 2026 | Sleeping pad brands | 280 | 21.9% | 3 | | Aug 2026 | Sleeping pad brands | 350 | 25.4% | 2 | | Sep 2026 | Sleeping pad brands | 320 | 24.8% | 2 | ## How are Therm-a-Rest’s branded searches counted? Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “therm-a-rest” - “thermarest sleeping pad” ## Which sleeping bag brands compete with Therm-a-Rest? - [Kathmandu](/demand/nz/brands/kathmandu): Head-to-head: /demand/nz/compare/kathmandu-vs-therm-a-rest - [Macpac](/demand/nz/brands/macpac): Head-to-head: /demand/nz/compare/macpac-vs-therm-a-rest - [Sea to Summit](/demand/nz/brands/sea-to-summit): Head-to-head: /demand/nz/compare/sea-to-summit-vs-therm-a-rest - [Exped](/demand/nz/brands/exped): Head-to-head: /demand/nz/compare/exped-vs-therm-a-rest - [One Planet](/demand/nz/brands/one-planet): Head-to-head: /demand/nz/compare/one-planet-vs-therm-a-rest - [Rab](/demand/nz/brands/rab) - [Big Agnes](/demand/nz/brands/big-agnes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Therm-a-Rest: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.