---
title: "The Wilson Funeral Home: search popularity and Share of Search in New Zealand"
description: "The Wilson Funeral Home provides funeral services in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-wilson-funeral-home"
publisher: "Brandwave"
---

# The Wilson Funeral Home: search popularity and Share of Search in New Zealand

The Wilson Funeral Home provides funeral services in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Wilson Funeral Home
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington funeral directors**: 0.69%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington funeral directors | 4 | 0.69% | 70 |

- [Wellington funeral directors](/demand/nz/categories/nz-wellington-funeral-directors)

## How has branded search demand for The Wilson Funeral Home changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose from 30 to 70.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 5% in February 2026 and was lowest at 0.3% in July 2026.

## How did search popularity change for New Zealand wellington funeral directors in August 2026?

- In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
- In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.
- Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
- Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington funeral directors | 30 | 0.36% | 4 |
| Nov 2025 | Wellington funeral directors | 50 | 0.8% | 4 |
| Dec 2025 | Wellington funeral directors | 40 | 0.61% | 4 |
| Jan 2026 | Wellington funeral directors | 50 | 0.72% | 4 |
| Feb 2026 | Wellington funeral directors | 390 | 5% | 4 |
| Mar 2026 | Wellington funeral directors | 70 | 0.92% | 4 |
| Apr 2026 | Wellington funeral directors | 50 | 0.56% | 4 |
| May 2026 | Wellington funeral directors | 50 | 0.52% | 4 |
| Jun 2026 | Wellington funeral directors | 30 | 0.33% | 4 |
| Jul 2026 | Wellington funeral directors | 30 | 0.3% | 4 |
| Aug 2026 | Wellington funeral directors | 70 | 0.69% | 4 |
| Sep 2026 | Wellington funeral directors | — | — | — |

## How is The Wilson Funeral Home measured?

Brandwave collects information about searches that people make online using The Wilson Funeral Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wilson funeral home wellington”

## Which wellington funeral directors compete with The Wilson Funeral Home?

- [Harbour City Funeral Home](/demand/nz/brands/harbour-city-funeral-home): Head-to-head: /demand/nz/compare/harbour-city-funeral-home-vs-the-wilson-funeral-home
- [Gee & Hickton](/demand/nz/brands/gee-and-hickton): Head-to-head: /demand/nz/compare/gee-and-hickton-vs-the-wilson-funeral-home
- [Lychgate Funerals](/demand/nz/brands/lychgate-funerals): Head-to-head: /demand/nz/compare/lychgate-funerals-vs-the-wilson-funeral-home

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Wilson Funeral Home: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-wilson-funeral-home

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-wilson-funeral-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.