---
title: "The White Swan Greytown: search popularity and Share of Search in New Zealand"
description: "The White Swan Greytown provides visitor accommodation in Wairarapa, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-white-swan-greytown"
publisher: "Brandwave"
---

# The White Swan Greytown: search popularity and Share of Search in New Zealand

The White Swan Greytown provides visitor accommodation in Wairarapa, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The White Swan Greytown
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among greytown restaurants**: 76.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Greytown restaurants | 1 | 76.1% | 6K |
| Wairarapa hotels and accommodation | 1 | 53.2% | 6K |

- [Greytown restaurants](/demand/nz/categories/nz-greytown-restaurants)
- [Wairarapa hotels and accommodation](/demand/nz/categories/nz-wairarapa-hotels)

## How has branded search demand for The White Swan Greytown changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The White Swan Greytown in New Zealand held steady at 6K.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among greytown restaurants in New Zealand peaked at 82.9% in July 2026 and was lowest at 75.7% in May 2026.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand increased from 45% to 53.2%.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand peaked at 59.4% in July 2026 and was lowest at 44.8% in November 2025.

## How did search popularity change for New Zealand greytown restaurants in August 2026?

- In August 2026, Aroma India gained estimated Share of Search among greytown restaurants in New Zealand, from 16.9% to 23.6%.
- In August 2026, The White Swan Greytown lost estimated Share of Search among greytown restaurants in New Zealand, from 82.9% to 76.1%.
- Estimated monthly branded searches for Pinocchio in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## How did search popularity change for New Zealand wairarapa hotels and accommodation in August 2026?

- In August 2026, Martinborough Hotel gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 15.8% to 20.2%.
- In August 2026, Copthorne Solway Park gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 24.8% to 26.5%.
- In August 2026, The White Swan Greytown lost estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 59.4% to 53.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Greytown restaurants | 6K | 76.5% | 1 |
| Nov 2025 | Greytown restaurants | 6K | 78.5% | 1 |
| Dec 2025 | Greytown restaurants | 7.8K | 76.9% | 1 |
| Jan 2026 | Greytown restaurants | 9K | 79.3% | 1 |
| Feb 2026 | Greytown restaurants | 7.8K | 77.2% | 1 |
| Mar 2026 | Greytown restaurants | 7.8K | 78.8% | 1 |
| Apr 2026 | Greytown restaurants | 7.2K | 76.8% | 1 |
| May 2026 | Greytown restaurants | 6.6K | 75.7% | 1 |
| Jun 2026 | Greytown restaurants | 6.6K | 78.1% | 1 |
| Jul 2026 | Greytown restaurants | 10.8K | 82.9% | 1 |
| Aug 2026 | Greytown restaurants | 6K | 76.1% | 1 |
| Sep 2026 | Greytown restaurants | — | — | — |
| Oct 2025 | Wairarapa hotels and accommodation | 6K | 45% | 1 |
| Nov 2025 | Wairarapa hotels and accommodation | 6K | 44.8% | 1 |
| Dec 2025 | Wairarapa hotels and accommodation | 7.8K | 51.8% | 1 |
| Jan 2026 | Wairarapa hotels and accommodation | 9K | 50.1% | 1 |
| Feb 2026 | Wairarapa hotels and accommodation | 7.8K | 50.7% | 1 |
| Mar 2026 | Wairarapa hotels and accommodation | 7.8K | 51.9% | 1 |
| Apr 2026 | Wairarapa hotels and accommodation | 7.2K | 52.8% | 1 |
| May 2026 | Wairarapa hotels and accommodation | 6.6K | 47.7% | 1 |
| Jun 2026 | Wairarapa hotels and accommodation | 6.6K | 48.1% | 1 |
| Jul 2026 | Wairarapa hotels and accommodation | 10.8K | 59.4% | 1 |
| Aug 2026 | Wairarapa hotels and accommodation | 6K | 53.2% | 1 |
| Sep 2026 | Wairarapa hotels and accommodation | — | — | — |

## How is The White Swan Greytown measured?

Brandwave collects information about searches that people make online using The White Swan Greytown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “greytown hotel the white swan”
- “the white swan country hotel”
- “the white swan country hotel greytown”
- “the white swan greytown”
- “the white swan hotel greytown”
- “white swan greytown”

## Which greytown restaurants compete with The White Swan Greytown?

- [Aroma India](/demand/nz/brands/aroma-india): Head-to-head: /demand/nz/compare/aroma-india-vs-the-white-swan-greytown
- [Pinocchio](/demand/nz/brands/pinocchio): Head-to-head: /demand/nz/compare/pinocchio-vs-the-white-swan-greytown

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The White Swan Greytown: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-white-swan-greytown

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-white-swan-greytown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
