---
title: "The Web Guys: search popularity in New Zealand"
description: "An Auckland web design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-web-guys-nz"
publisher: "Brandwave"
---

# The Web Guys: search popularity in New Zealand

An Auckland web design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Web Guys
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among Auckland web design agencies**: 41.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland web design agencies | 2 | 41.6% | 470 |

- [Auckland web design agencies](/demand/nz/locations/auckland/web-design-agencies)

## Top Auckland web design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Web Guys appeared in all three answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| White Rabbit | 0 of 3 | 0 of 3 |
| The Web Guys | 3 of 3 | 3 of 3 |
| Kiwi Web Design | 1 of 3 | 1 of 3 |
| Claristone | 0 of 3 | 0 of 3 |
| Ultimate Web Designs | 0 of 3 | 0 of 3 |

## Every AI answer about Auckland web design agencies

- Asked ChatGPT "Which web design agency should I hire in Auckland, New Zealand?": 1. The Web Guys
- Asked ChatGPT "What are the best web design agencies in Auckland, New Zealand?": 1. The Web Guys, 2. Kiwi Web Design
- Asked ChatGPT "What's the best web design agency in Auckland, New Zealand for a new website?": 1. The Web Guys

Not named in any answer: White Rabbit, Claristone and Ultimate Web Designs.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for The Web Guys changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Web Guys in New Zealand fell from 800 to 600.
- Across the 12 months ending September 2026, The Web Guys’ share of searches among Auckland web design agencies in New Zealand increased from 37.9% to 41.6%.
- Across the 12 months ending September 2026, The Web Guys’ share of searches among Auckland web design agencies in New Zealand peaked at 52.3% in November 2025 and was lowest at 37.9% in October 2025.

## How did search popularity change for New Zealand Auckland web design agencies in September 2026?

- In September 2026, The Web Guys gained share of searches among Auckland web design agencies in New Zealand, from 39.4% to 41.6%.
- In September 2026, White Rabbit lost share of searches among Auckland web design agencies in New Zealand, from 45.9% to 44.2%.
- Estimated monthly branded searches for Kiwi Web Design in New Zealand fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland web design agencies | 580 | 37.9% | 2 |
| Nov 2025 | Auckland web design agencies | 1K | 52.3% | 1 |
| Dec 2025 | Auckland web design agencies | 740 | 50% | 1 |
| Jan 2026 | Auckland web design agencies | 400 | 38.5% | 2 |
| Feb 2026 | Auckland web design agencies | 530 | 50% | 1 |
| Mar 2026 | Auckland web design agencies | 490 | 42.6% | 2 |
| Apr 2026 | Auckland web design agencies | 800 | 51.6% | 1 |
| May 2026 | Auckland web design agencies | 690 | 49.6% | 1 |
| Jun 2026 | Auckland web design agencies | 460 | 41.8% | 2 |
| Jul 2026 | Auckland web design agencies | 490 | 43.8% | 1 |
| Aug 2026 | Auckland web design agencies | 430 | 39.4% | 2 |
| Sep 2026 | Auckland web design agencies | 470 | 41.6% | 2 |

## How are The Web Guys’ branded searches counted?

Brandwave collects information about searches that people make online using The Web Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the web guys”
- “the web guys nz”

## Which Auckland web design agencies compete with The Web Guys?

- [White Rabbit](/demand/nz/brands/white-rabbit): Head-to-head: /demand/nz/compare/the-web-guys-nz-vs-white-rabbit
- [Kiwi Web Design](/demand/nz/brands/kiwi-web-design): Head-to-head: /demand/nz/compare/kiwi-web-design-vs-the-web-guys-nz
- [Claristone](/demand/nz/brands/claristone): Head-to-head: /demand/nz/compare/claristone-vs-the-web-guys-nz
- [Ultimate Web Designs](/demand/nz/brands/ultimate-web-designs): Head-to-head: /demand/nz/compare/the-web-guys-nz-vs-ultimate-web-designs

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Web Guys: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-web-guys-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-web-guys-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.