---
title: "The Vic Devonport: search popularity and Share of Search in New Zealand"
description: "The Vic Devonport is an independent cinema in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-vic-devonport"
publisher: "Brandwave"
---

# The Vic Devonport: search popularity and Share of Search in New Zealand

The Vic Devonport is an independent cinema in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Vic Devonport
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among neighbourhood cinemas**: 6.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Neighbourhood cinemas | 5 | 6.6% | 3.6K |

- [Neighbourhood cinemas](/demand/nz/categories/nz-neighbourhood-cinemas)

## How has branded search demand for The Vic Devonport changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Vic Devonport in New Zealand held steady, from 3.7K to 3.6K.
- Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand decreased from 8.8% to 6.6%.
- Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand peaked at 10% in March 2026 and was lowest at 6% in April 2026.
- Across the 11 months ending August 2026, The Vic Devonport fell from 4th to 5th among neighbourhood cinemas in New Zealand.

## How did search popularity change for New Zealand neighbourhood cinemas in August 2026?

- In August 2026, Bridgeway Cinemas gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 24.5% to 27%.
- In August 2026, The Vic Devonport gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 6% to 6.6%.
- In August 2026, Embassy 3 Cinemas lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 16.5% to 14.9%.
- In August 2026, Starlight Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 13.4% to 12.1%.
- In August 2026, Monterey Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 33.9% to 33.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Neighbourhood cinemas | 3.7K | 8.8% | 4 |
| Nov 2025 | Neighbourhood cinemas | 3K | 8.1% | 5 |
| Dec 2025 | Neighbourhood cinemas | 4.5K | 8.8% | 4 |
| Jan 2026 | Neighbourhood cinemas | 4.5K | 7.6% | 5 |
| Feb 2026 | Neighbourhood cinemas | 3.6K | 9.3% | 4 |
| Mar 2026 | Neighbourhood cinemas | 4.5K | 10% | 5 |
| Apr 2026 | Neighbourhood cinemas | 3.6K | 6% | 6 |
| May 2026 | Neighbourhood cinemas | 4.4K | 6.6% | 6 |
| Jun 2026 | Neighbourhood cinemas | 3.6K | 6.1% | 6 |
| Jul 2026 | Neighbourhood cinemas | 3.6K | 6% | 5 |
| Aug 2026 | Neighbourhood cinemas | 3.6K | 6.6% | 5 |
| Sep 2026 | Neighbourhood cinemas | — | — | — |

## How is The Vic Devonport measured?

Brandwave collects information about searches that people make online using The Vic Devonport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the vic devonport”
- “the vic devonport cinema”
- “the vic devonport movies”
- “thevic co nz”

## Which neighbourhood cinemas compete with The Vic Devonport?

- [Monterey Cinema](/demand/nz/brands/monterey-cinema): Head-to-head: /demand/nz/compare/monterey-cinema-vs-the-vic-devonport
- [Bridgeway Cinemas](/demand/nz/brands/bridgeway-cinemas): Head-to-head: /demand/nz/compare/bridgeway-cinemas-vs-the-vic-devonport
- [Embassy 3 Cinemas](/demand/nz/brands/embassy-3-cinemas): Head-to-head: /demand/nz/compare/embassy-3-cinemas-vs-the-vic-devonport
- [Starlight Cinema](/demand/nz/brands/starlight-cinema): Head-to-head: /demand/nz/compare/starlight-cinema-vs-the-vic-devonport
- [Luxe Cinemas](/demand/nz/brands/luxe-cinemas): Head-to-head: /demand/nz/compare/luxe-cinemas-vs-the-vic-devonport

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Vic Devonport: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-vic-devonport

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-vic-devonport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.