---
title: "The Tooth Company: search popularity and Share of Search in New Zealand"
description: "The Tooth Company offers dental clinic network services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-tooth-company"
publisher: "Brandwave"
---

# The Tooth Company: search popularity and Share of Search in New Zealand

The Tooth Company offers dental clinic network services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Tooth Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland orthodontic clinics**: 31.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland orthodontic clinics | 1 | 31.3% | 3.1K |
| Dental clinic networks | 3 | 5.3% | 3.1K |

- [Auckland orthodontic clinics](/demand/nz/categories/nz-auckland-orthodontic-clinics)
- [Dental clinic networks](/demand/nz/categories/nz-dental-clinic-networks)

## How has branded search demand for The Tooth Company changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Tooth Company in New Zealand held steady at 3.1K.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand decreased from 36.2% to 31.3%.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among auckland orthodontic clinics in New Zealand peaked at 36.9% in January 2026 and was lowest at 29.9% in March 2026.
- Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among dental clinic networks in New Zealand peaked at 6.2% in December 2025 and was lowest at 4.7% in June 2026.

## How did search popularity change for New Zealand auckland orthodontic clinics in August 2026?

- In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%.
- In August 2026, Eden Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 9.7% to 13.3%.
- In August 2026, Bachmann Orthodontics gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 8.2% to 9%.
- In August 2026, Zaveri Orthodontic & Periodontic Centre gained estimated Share of Search among auckland orthodontic clinics in New Zealand, from 1.2% to 1.7%.
- In August 2026, Shakespeare Orthodontics lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 26.2% to 21.7%.
- In August 2026, Tōtara Orthodontists lost estimated Share of Search among auckland orthodontic clinics in New Zealand, from 6.6% to 5.9%.

## How did search popularity change for New Zealand dental clinic networks in August 2026?

- Estimated monthly branded searches for Team Dental in New Zealand rose 40.4% over 11 measured months, from 1.4K to 2K in August 2026.
- Estimated monthly branded searches for Dental Planet in New Zealand fell 19.3% over 11 measured months, from 830 to 670 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland orthodontic clinics | 3.1K | 36.2% | 1 |
| Nov 2025 | Auckland orthodontic clinics | 3.1K | 34.1% | 1 |
| Dec 2025 | Auckland orthodontic clinics | 2.7K | 36.7% | 1 |
| Jan 2026 | Auckland orthodontic clinics | 3.1K | 36.9% | 1 |
| Feb 2026 | Auckland orthodontic clinics | 2.9K | 32.2% | 1 |
| Mar 2026 | Auckland orthodontic clinics | 3K | 29.9% | 1 |
| Apr 2026 | Auckland orthodontic clinics | 2.8K | 31.2% | 1 |
| May 2026 | Auckland orthodontic clinics | 3K | 30.6% | 1 |
| Jun 2026 | Auckland orthodontic clinics | 3K | 30% | 1 |
| Jul 2026 | Auckland orthodontic clinics | 2.9K | 31.6% | 1 |
| Aug 2026 | Auckland orthodontic clinics | 3.1K | 31.3% | 1 |
| Sep 2026 | Auckland orthodontic clinics | — | — | — |
| Oct 2025 | Dental clinic networks | 3.1K | 5.6% | 3 |
| Nov 2025 | Dental clinic networks | 3.1K | 5.6% | 3 |
| Dec 2025 | Dental clinic networks | 2.7K | 6.2% | 3 |
| Jan 2026 | Dental clinic networks | 3.1K | 5.5% | 3 |
| Feb 2026 | Dental clinic networks | 2.9K | 5.5% | 3 |
| Mar 2026 | Dental clinic networks | 3K | 5.2% | 3 |
| Apr 2026 | Dental clinic networks | 2.8K | 5.1% | 3 |
| May 2026 | Dental clinic networks | 3K | 5.2% | 3 |
| Jun 2026 | Dental clinic networks | 3K | 4.7% | 3 |
| Jul 2026 | Dental clinic networks | 2.9K | 5.1% | 3 |
| Aug 2026 | Dental clinic networks | 3.1K | 5.3% | 3 |
| Sep 2026 | Dental clinic networks | — | — | — |

## How is The Tooth Company measured?

Brandwave collects information about searches that people make online using The Tooth Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the tooth company”
- “the tooth company auckland”
- “the tooth company britomart”
- “the tooth company eastridge”
- “the tooth company near me”
- “the tooth company nz”
- “the tooth company prices”
- “the tooth company reviews”
- “the tooth company smales”
- “the tooth company smales farm”
- “thetoothcompany”
- “thetoothcompany co nz”
- “thetoothcompany.co.nz”

## Which auckland orthodontic clinics compete with The Tooth Company?

- [Shakespeare Orthodontics](/demand/nz/brands/shakespeare-orthodontics): Head-to-head: /demand/nz/compare/shakespeare-orthodontics-vs-the-tooth-company
- [Eden Orthodontics](/demand/nz/brands/eden-orthodontics): Head-to-head: /demand/nz/compare/eden-orthodontics-vs-the-tooth-company
- [Milk Orthodontics](/demand/nz/brands/milk-orthodontics): Head-to-head: /demand/nz/compare/milk-orthodontics-vs-the-tooth-company
- [Bachmann Orthodontics](/demand/nz/brands/bachmann-orthodontics): Head-to-head: /demand/nz/compare/bachmann-orthodontics-vs-the-tooth-company
- [Max and Beresford Orthodontists](/demand/nz/brands/max-and-beresford-orthodontists): Head-to-head: /demand/nz/compare/max-and-beresford-orthodontists-vs-the-tooth-company
- [Tōtara Orthodontists](/demand/nz/brands/totara-orthodontists)
- [Zaveri Orthodontic & Periodontic Centre](/demand/nz/brands/zaveri-orthodontic-periodontic-centre)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Tooth Company: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-tooth-company

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-tooth-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
