--- title: "The State Hotel: search popularity in New Zealand" description: "The State Hotel is a hotel in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-state-hotel" publisher: "Brandwave" --- # The State Hotel: search popularity in New Zealand The State Hotel is a hotel in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The State Hotel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among New Plymouth hotels and accommodation**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | New Plymouth hotels and accommodation | 5 | 2.1% | 260 | - [New Plymouth hotels and accommodation](/demand/nz/locations/new-plymouth/hotels) ## Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, The State Hotel was mentioned in two out of three: in two of the three ChatGPT answers. The State Hotel is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | King & Queen Hotel Suites | 1st | 3 of 3 | 3 of 3 | | Millennium Hotel New Plymouth Waterfront | 2nd | 3 of 3 | 3 of 3 | | The State Hotel | 3rd | 2 of 3 | 2 of 3 | | The Devon Hotel | 4th | 2 of 3 | 2 of 3 | | Novotel New Plymouth Taranaki | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about New Plymouth hotels and accommodation - Asked ChatGPT "Which hotel should I book in New Plymouth, New Zealand?": 1. King & Queen Hotel Suites, 2. Millennium Hotel New Plymouth Waterfront, 3. The Devon Hotel - Asked ChatGPT "What are the best hotels in New Plymouth, New Zealand?": 1. King & Queen Hotel Suites, 2. Millennium Hotel New Plymouth Waterfront, 3. The State Hotel, 4. Novotel New Plymouth Taranaki, 5. The Devon Hotel - Asked ChatGPT "What's the best hotel in New Plymouth, New Zealand for a stay in town?": 1. King & Queen Hotel Suites, 2. Millennium Hotel New Plymouth Waterfront, 3. The State Hotel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for The State Hotel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The State Hotel in New Zealand fell from 390 to 260. - Across the 12 months ending September 2026, The State Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand decreased from 3.1% to 2.1%. - Across the 12 months ending September 2026, The State Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand peaked at 3.1% in October 2025 and was lowest at 1.6% in January 2026. ## How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026? - In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%. - In September 2026, Novotel New Plymouth Taranaki lost share of searches among New Plymouth hotels and accommodation in New Zealand, from 27.7% to 26.3%. - Estimated monthly branded searches for King & Queen Hotel Suites in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for The State Hotel in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. - Estimated monthly branded searches for Millennium Hotel New Plymouth Waterfront in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New Plymouth hotels and accommodation | 390 | 3.1% | 5 | | Nov 2025 | New Plymouth hotels and accommodation | 260 | 2% | 5 | | Dec 2025 | New Plymouth hotels and accommodation | 320 | 2% | 5 | | Jan 2026 | New Plymouth hotels and accommodation | 320 | 1.6% | 5 | | Feb 2026 | New Plymouth hotels and accommodation | 320 | 2.4% | 5 | | Mar 2026 | New Plymouth hotels and accommodation | 260 | 2.2% | 5 | | Apr 2026 | New Plymouth hotels and accommodation | 260 | 2.3% | 5 | | May 2026 | New Plymouth hotels and accommodation | 260 | 2.3% | 5 | | Jun 2026 | New Plymouth hotels and accommodation | 260 | 2.3% | 5 | | Jul 2026 | New Plymouth hotels and accommodation | 320 | 2.5% | 5 | | Aug 2026 | New Plymouth hotels and accommodation | 260 | 2% | 5 | | Sep 2026 | New Plymouth hotels and accommodation | 260 | 2.1% | 5 | ## How are The State Hotel’s branded searches counted? Brandwave collects information about searches that people make online using The State Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “state hotel new plymouth” - “the state hotel new plymouth” ## Which New Plymouth hotels and accommodation compete with The State Hotel? - [The Devon Hotel](/demand/nz/brands/the-devon-hotel): Head-to-head: /demand/nz/compare/the-devon-hotel-vs-the-state-hotel - [Novotel New Plymouth Taranaki](/demand/nz/brands/novotel-new-plymouth-taranaki): Head-to-head: /demand/nz/compare/novotel-new-plymouth-taranaki-vs-the-state-hotel - [King & Queen Hotel Suites](/demand/nz/brands/king-and-queen-hotel-suites): Head-to-head: /demand/nz/compare/king-and-queen-hotel-suites-vs-the-state-hotel - [Millennium Hotel New Plymouth Waterfront](/demand/nz/brands/millennium-hotel-new-plymouth): Head-to-head: /demand/nz/compare/millennium-hotel-new-plymouth-vs-the-state-hotel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The State Hotel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-state-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-state-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.