--- title: "The Sheepskin Factory: search popularity in New Zealand" description: "The Sheepskin Factory is a sheepskin and ugg boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-sheepskin-factory" publisher: "Brandwave" --- # The Sheepskin Factory: search popularity in New Zealand The Sheepskin Factory is a sheepskin and ugg boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Sheepskin Factory - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sheepskin and ugg boot brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sheepskin and ugg boot brands | 2 | 1.9% | 590 | - [Sheepskin and ugg boot brands](/demand/nz/categories/nz-sheepskin-boot-brands) ## Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, The Sheepskin Factory appeared in all three answers. The Sheepskin Factory is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | EMU Australia | 1st | 3 of 3 | 3 of 3 | | UGG | 2nd | 3 of 3 | 3 of 3 | | The Sheepskin Factory | 3rd | 3 of 3 | 3 of 3 | | Ugg Australia Since 1974 | 4th | 1 of 3 | 1 of 3 | | Bearpaw | Not ranked | 0 of 3 | 0 of 3 | | Mou | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sheepskin and ugg boot brands - Asked ChatGPT "Which sheepskin boot brand should I buy in New Zealand?": 1. EMU Australia, 2. UGG, 3. Ugg Australia Since 1974, 4. The Sheepskin Factory - Asked ChatGPT "What are the best sheepskin boot brands in New Zealand?": 1. The Sheepskin Factory, 2. UGG, 3. EMU Australia - Asked ChatGPT "What's the best sheepskin boot brand in New Zealand for cold weather?": 1. EMU Australia, 2. UGG, 3. The Sheepskin Factory Not named in any answer: Bearpaw and Mou. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for The Sheepskin Factory changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Sheepskin Factory in New Zealand rose from 480 to 590. - Across the 12 months ending September 2026, The Sheepskin Factory’s share of searches among sheepskin and ugg boot brands in New Zealand held steady, from 1.6% to 1.9%. ## How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026? - In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in New Zealand, from 95.8% to 95%. - In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand. - In September 2026, EMU Australia fell from 2nd to 3rd among sheepskin and ugg boot brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sheepskin and ugg boot brands | 480 | 1.6% | 2 | | Nov 2025 | Sheepskin and ugg boot brands | 590 | 1.3% | 3 | | Dec 2025 | Sheepskin and ugg boot brands | 720 | 1.4% | 3 | | Jan 2026 | Sheepskin and ugg boot brands | 590 | 1.6% | 2 | | Feb 2026 | Sheepskin and ugg boot brands | 590 | 1.9% | 2 | | Mar 2026 | Sheepskin and ugg boot brands | 880 | 2.2% | 2 | | Apr 2026 | Sheepskin and ugg boot brands | 720 | 1.5% | 4 | | May 2026 | Sheepskin and ugg boot brands | 880 | 1.5% | 3 | | Jun 2026 | Sheepskin and ugg boot brands | 880 | 1.8% | 3 | | Jul 2026 | Sheepskin and ugg boot brands | 720 | 1.5% | 3 | | Aug 2026 | Sheepskin and ugg boot brands | 720 | 1.5% | 3 | | Sep 2026 | Sheepskin and ugg boot brands | 590 | 1.9% | 2 | ## How are The Sheepskin Factory’s branded searches counted? Brandwave collects information about searches that people make online using The Sheepskin Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the sheepskin factory” ## Which sheepskin and ugg boot brands compete with The Sheepskin Factory? - [UGG](/demand/nz/brands/ugg): Head-to-head: /demand/nz/compare/the-sheepskin-factory-vs-ugg - [EMU Australia](/demand/nz/brands/emu-australia): Head-to-head: /demand/nz/compare/emu-australia-vs-the-sheepskin-factory - [Ugg Australia Since 1974](/demand/nz/brands/ugg-australia-since-1974): Head-to-head: /demand/nz/compare/the-sheepskin-factory-vs-ugg-australia-since-1974 - [Bearpaw](/demand/nz/brands/bearpaw): Head-to-head: /demand/nz/compare/bearpaw-vs-the-sheepskin-factory - [Mou](/demand/nz/brands/mou): Head-to-head: /demand/nz/compare/mou-vs-the-sheepskin-factory ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Sheepskin Factory: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/the-sheepskin-factory This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-sheepskin-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.