--- title: "The Rock: search popularity and Share of Search in New Zealand" description: "A New Zealand rock music radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/the-rock" publisher: "Brandwave" --- # The Rock: search popularity and Share of Search in New Zealand A New Zealand rock music radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Rock - **Owned by**: MediaWorks - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among radio stations**: 15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | radio stations | 3 | 15% | 34.1K | - [New Zealand radio stations](/demand/nz/categories/nz-radio-stations) ## How has branded search demand for The Rock changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for The Rock in New Zealand rose from 27.2K to 34.1K. - Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand increased from 11.4% to 15%. - Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand peaked at 15% in August 2026 and was lowest at 8.1% in April 2026. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%. - In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%. - In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%. - In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%. - In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%. - In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | radio stations | 27.2K | 11.4% | 3 | | Nov 2025 | radio stations | 20.7K | 9.8% | 4 | | Dec 2025 | radio stations | 18.6K | 9.7% | 3 | | Jan 2026 | radio stations | 15.1K | 8.1% | 3 | | Feb 2026 | radio stations | 16.6K | 8.8% | 3 | | Mar 2026 | radio stations | 19.9K | 8.9% | 3 | | Apr 2026 | radio stations | 16.9K | 8.1% | 4 | | May 2026 | radio stations | 18.5K | 9.4% | 3 | | Jun 2026 | radio stations | 17.4K | 9.1% | 3 | | Jul 2026 | radio stations | 18.8K | 10% | 3 | | Aug 2026 | radio stations | 34.1K | 15% | 3 | | Sep 2026 | radio stations | — | — | — | ## How is The Rock measured? Brandwave collects information about searches that people make online using The Rock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fm the rock” - “rova the rock” - “The Rock” - “the rock 2000” - “the rock fm” - “the rock fm new zealand” - “the rock fm nz” - “the rock fm station” - “the rock nz” - “the rock radio” - “the rock radio station” - “the rock rova” ## Which radio stations compete with The Rock? - [Newstalk ZB](/demand/nz/brands/newstalk-zb): Head-to-head: /demand/nz/compare/newstalk-zb-vs-the-rock - [RNZ National](/demand/nz/brands/rnz-national): Head-to-head: /demand/nz/compare/rnz-national-vs-the-rock - [The Breeze](/demand/nz/brands/the-breeze): Head-to-head: /demand/nz/compare/the-breeze-vs-the-rock - [Radio Hauraki](/demand/nz/brands/radio-hauraki): Head-to-head: /demand/nz/compare/radio-hauraki-vs-the-rock - [More FM](/demand/nz/brands/more-fm): Head-to-head: /demand/nz/compare/more-fm-vs-the-rock - [The Hits](/demand/nz/brands/the-hits) - [ZM](/demand/nz/brands/zm) - [Coast](/demand/nz/brands/coast) - [The Edge](/demand/nz/brands/the-edge) - [Magic](/demand/nz/brands/magic) ## Who owns The Rock? The Rock is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Breeze and The Edge, owned by the same company, in New Zealand. - [MediaWorks](/demand/nz/companies/mediaworks): Owns 6 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns The Rock? The Rock is owned by MediaWorks. Brandwave also tracks More FM, Magic, rova, The Breeze and The Edge, owned by the same company, in New Zealand. ## Cite this page Brandwave. "The Rock: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-rock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-rock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.