---
title: "The Pier Hotel: search popularity and Share of Search in New Zealand"
description: "The Pier Hotel is a restaurant serving Kaikōura, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-pier-hotel"
publisher: "Brandwave"
---

# The Pier Hotel: search popularity and Share of Search in New Zealand

The Pier Hotel is a restaurant serving Kaikōura, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Pier Hotel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kaikōura restaurants**: 80.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kaikōura restaurants | 1 | 80.9% | 3.1K |

- [Kaikōura restaurants](/demand/nz/categories/nz-kaikoura-restaurants)

## How has branded search demand for The Pier Hotel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Pier Hotel in New Zealand fell from 6K to 3.1K.
- Across the 11 months ending August 2026, The Pier Hotel’s estimated Share of Search among kaikōura restaurants in New Zealand decreased from 88.7% to 80.9%.
- Across the 11 months ending August 2026, The Pier Hotel’s estimated Share of Search among kaikōura restaurants in New Zealand peaked at 92.6% in February 2026 and was lowest at 77.8% in June 2026.

## How did search popularity change for New Zealand kaikōura restaurants in August 2026?

- Estimated monthly branded searches for The Pier Hotel in New Zealand fell 48% over 11 measured months, from 6K to 3.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kaikōura restaurants | 6K | 88.7% | 1 |
| Nov 2025 | Kaikōura restaurants | 7.8K | 90.3% | 1 |
| Dec 2025 | Kaikōura restaurants | 7.8K | 89.1% | 1 |
| Jan 2026 | Kaikōura restaurants | 9.6K | 88.3% | 1 |
| Feb 2026 | Kaikōura restaurants | 10.5K | 92.6% | 1 |
| Mar 2026 | Kaikōura restaurants | 7.7K | 88.3% | 1 |
| Apr 2026 | Kaikōura restaurants | 6.7K | 86.8% | 1 |
| May 2026 | Kaikōura restaurants | 4K | 82.6% | 1 |
| Jun 2026 | Kaikōura restaurants | 2.7K | 77.8% | 1 |
| Jul 2026 | Kaikōura restaurants | 2.5K | 80.5% | 1 |
| Aug 2026 | Kaikōura restaurants | 3.1K | 80.9% | 1 |
| Sep 2026 | Kaikōura restaurants | — | — | — |

## How is The Pier Hotel measured?

Brandwave collects information about searches that people make online using The Pier Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pier hotel kaikoura”
- “pier hotel kaikoura menu”
- “pier hotel kaikoura nz”
- “pier hotel kaikoura reviews”
- “the pier hotel”
- “the pier hotel avoca street kaikoura”
- “the pier hotel kaikoura menu”
- “the pier hotel menu”
- “the pier hotel restaurant”

## Which kaikōura restaurants compete with The Pier Hotel?

- [Hiku](/demand/nz/brands/hiku): Head-to-head: /demand/nz/compare/hiku-vs-the-pier-hotel
- [The Whaler](/demand/nz/brands/the-whaler): Head-to-head: /demand/nz/compare/the-pier-hotel-vs-the-whaler

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Pier Hotel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-pier-hotel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-pier-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.