---
title: "The Pest Man: search popularity and Share of Search in New Zealand"
description: "The Pest Man provides residential and commercial pest control services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-pest-man"
publisher: "Brandwave"
---

# The Pest Man: search popularity and Share of Search in New Zealand

The Pest Man provides residential and commercial pest control services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Pest Man
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among palmerston north pest control companies**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Palmerston North pest control companies | 3 | 1.3% | 30 |

- [Palmerston North pest control companies](/demand/nz/categories/nz-palmerston-north-pest-control-companies)

## How has branded search demand for The Pest Man changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Pest Man in New Zealand fell from 60 to 30.
- Across the 11 months ending August 2026, The Pest Man’s estimated Share of Search among palmerston north pest control companies in New Zealand decreased from 2.2% to 1.3%.
- Across the 11 months ending August 2026, The Pest Man’s estimated Share of Search among palmerston north pest control companies in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.3% in August 2026.
- Across the 11 months ending August 2026, The Pest Man fell from 2nd to 3rd among palmerston north pest control companies in New Zealand.

## How did search popularity change for New Zealand palmerston north pest control companies in August 2026?

- Estimated monthly branded searches for Pest Control Specialists in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for The Pest Man in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.
- Estimated monthly branded searches for Rentokil in New Zealand fell 13.1% over 11 measured months, from 2.6K to 2.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Palmerston North pest control companies | 60 | 2.2% | 2 |
| Nov 2025 | Palmerston North pest control companies | 100 | 3.3% | 2 |
| Dec 2025 | Palmerston North pest control companies | 60 | 2.4% | 2 |
| Jan 2026 | Palmerston North pest control companies | 70 | 2.4% | 2 |
| Feb 2026 | Palmerston North pest control companies | 60 | 2.1% | 2 |
| Mar 2026 | Palmerston North pest control companies | 70 | 2.1% | 2 |
| Apr 2026 | Palmerston North pest control companies | 60 | 2% | 2 |
| May 2026 | Palmerston North pest control companies | 50 | 1.7% | 2 |
| Jun 2026 | Palmerston North pest control companies | 40 | 1.4% | 2 |
| Jul 2026 | Palmerston North pest control companies | 30 | 1.3% | 3 |
| Aug 2026 | Palmerston North pest control companies | 30 | 1.3% | 3 |
| Sep 2026 | Palmerston North pest control companies | — | — | — |

## How is The Pest Man measured?

Brandwave collects information about searches that people make online using The Pest Man’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the pest man”
- “thepestman”

## Which palmerston north pest control companies compete with The Pest Man?

- [Rentokil](/demand/nz/brands/rentokil): Head-to-head: /demand/nz/compare/rentokil-vs-the-pest-man
- [The Local Guys Pest Control](/demand/nz/brands/the-local-guys-pest-control): Head-to-head: /demand/nz/compare/the-local-guys-pest-control-vs-the-pest-man
- [Pest Control Specialists](/demand/nz/brands/pest-control-specialists): Head-to-head: /demand/nz/compare/pest-control-specialists-vs-the-pest-man
- [Premium Pest Control](/demand/nz/brands/premium-pest-control): Head-to-head: /demand/nz/compare/premium-pest-control-vs-the-pest-man

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Pest Man: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-pest-man

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-pest-man. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.