---
title: "The People's Insurance: search popularity and Share of Search in New Zealand"
description: "The People's Insurance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-people-s-insurance"
publisher: "Brandwave"
---

# The People's Insurance: search popularity and Share of Search in New Zealand

The People's Insurance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The People's Insurance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among napier insurance brokers**: 0.07%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napier insurance brokers | 4 | 0.07% | 10 |

- [Napier insurance brokers](/demand/nz/categories/nz-napier-insurance-brokers)

## How has branded search demand for The People's Insurance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The People's Insurance in New Zealand held steady at 10.
- Across the 11 months ending August 2026, The People's Insurance’s estimated Share of Search among napier insurance brokers in New Zealand held steady, from 0.06% to 0.07%.

## How did search popularity change for New Zealand napier insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napier insurance brokers | 10 | 0.06% | 4 |
| Nov 2025 | Napier insurance brokers | 10 | 0.07% | 4 |
| Dec 2025 | Napier insurance brokers | 10 | 0.09% | 4 |
| Jan 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Feb 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Mar 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Apr 2026 | Napier insurance brokers | 10 | 0.09% | 4 |
| May 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Jun 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Jul 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Aug 2026 | Napier insurance brokers | 10 | 0.07% | 4 |
| Sep 2026 | Napier insurance brokers | — | — | — |

## How is The People's Insurance measured?

Brandwave collects information about searches that people make online using The People's Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the people's insurance”
- “the peoples insurance”

## Which napier insurance brokers compete with The People's Insurance?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-the-people-s-insurance
- [Insure Hawke's Bay](/demand/nz/brands/insure-hawke-s-bay): Head-to-head: /demand/nz/compare/insure-hawke-s-bay-vs-the-people-s-insurance
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective): Head-to-head: /demand/nz/compare/the-insurance-collective-vs-the-people-s-insurance

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The People's Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-people-s-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-people-s-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.