---
title: "The People Project: search popularity and Share of Search in New Zealand"
description: "A New Zealand consultancy providing outsourced HR and people and culture support. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/the-people-project"
publisher: "Brandwave"
---

# The People Project: search popularity and Share of Search in New Zealand

A New Zealand consultancy providing outsourced HR and people and culture support. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The People Project
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among HR software and advisory platforms**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| HR Software and Advisory Platforms | 5 | 1.2% | 270 |

- [New Zealand HR Software and Advisory Platforms](/demand/nz/categories/nz-hr-software-and-advisory-platforms)

## How has branded search demand for The People Project changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The People Project in New Zealand fell from 400 to 270.
- Across the 11 months ending August 2026, The People Project’s estimated Share of Search among HR software and advisory platforms in New Zealand decreased from 1.8% to 1.2%.

## How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

- In August 2026, BrightHR gained estimated Share of Search among HR software and advisory platforms in New Zealand, from 10.4% to 12.8%.
- In August 2026, MyHR lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 37.9% to 36.8%.
- In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%.
- Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for enableHR in New Zealand fell 34% over 11 measured months, from 500 to 330 in August 2026.
- Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HR Software and Advisory Platforms | 400 | 1.8% | 5 |
| Nov 2025 | HR Software and Advisory Platforms | 330 | 1.4% | 5 |
| Dec 2025 | HR Software and Advisory Platforms | 270 | 1.4% | 4 |
| Jan 2026 | HR Software and Advisory Platforms | 330 | 1.7% | 5 |
| Feb 2026 | HR Software and Advisory Platforms | 400 | 2.1% | 4 |
| Mar 2026 | HR Software and Advisory Platforms | 490 | 2.1% | 4 |
| Apr 2026 | HR Software and Advisory Platforms | 330 | 1.7% | 5 |
| May 2026 | HR Software and Advisory Platforms | 330 | 1.5% | 5 |
| Jun 2026 | HR Software and Advisory Platforms | 400 | 1.8% | 4 |
| Jul 2026 | HR Software and Advisory Platforms | 340 | 1.5% | 5 |
| Aug 2026 | HR Software and Advisory Platforms | 270 | 1.2% | 5 |
| Sep 2026 | HR Software and Advisory Platforms | — | — | — |

## How is The People Project measured?

Brandwave collects information about searches that people make online using The People Project’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “The People Project”
- “the people project nz”

## Which HR software and advisory platforms compete with The People Project?

- [Employment Hero](/demand/nz/brands/employment-hero)
- [MyHR](/demand/nz/brands/myhr): Head-to-head: /demand/nz/compare/myhr-vs-the-people-project
- [BrightHR](/demand/nz/brands/brighthr): Head-to-head: /demand/nz/compare/brighthr-vs-the-people-project
- [enableHR](/demand/nz/brands/enablehr): Head-to-head: /demand/nz/compare/enablehr-vs-the-people-project
- [Citation HR](/demand/nz/brands/citation-hr): Head-to-head: /demand/nz/compare/citation-hr-vs-the-people-project
- [HR Today](/demand/nz/brands/hr-today): Head-to-head: /demand/nz/compare/hr-today-vs-the-people-project

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The People Project: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/the-people-project

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/the-people-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.